Mini Brand Identity by Rabiah Mo

Mini Brand Identity

Rabiah Mo

Contact for pricing

About this service

Summary

A streamlined, strategy-led branding solution for early-stage founders and small businesses ready to show up professionally and with purpose. This package delivers the core visual and verbal foundations needed to confidently launch or refresh your brand - without the depth (or price tag) of a full-scale branding process.

Who It's For Ideal for new businesses, solo founders or brands preparing to launch. If you need clear positioning and a clean, cohesive identity system that makes you look credible and consistent, this package gives you exactly that - minus the overwhelm.

FAQs

1. What’s the difference between this and the Full Branding package?
The Mini Brand Identity package focuses on the essentials — strategy, positioning, a professional logo suite, and visual consistency. It’s ideal if you’re launching or refreshing a brand and don’t need an in-depth brand strategy, extensive assets, or a full brand guideline document.
2. I don’t have a brand yet — can I still use this service?
Yes! This package is perfect for new businesses. We’ll establish your brand’s core visual and verbal identity from scratch, so you can confidently move forward with a cohesive presence.
3. Is this just a logo design service?
Not at all. While a custom logo suite is included, this package also covers foundational strategy, tone of voice, a visual moodboard, supporting brand elements, and a Mini Brand Guide. It’s a streamlined version of a full branding process — not just a logo drop-off.
4. What’s included in the Mini Brand Guide?
The Mini Guide is a single-page reference that outlines your core logo, colour palette, typography, and basic usage guidance. It’s designed to help you stay consistent across platforms and is ideal for early-stage businesses or solo teams.

What's included

Discovery Session
Initial brand exploration to uncover your goals, audience, and positioning (includes light audit if applicable).
Strategic Foundations
Positioning, values, and tone of voice captured to guide visuals and messaging.
Logo Suite
Primary and secondary logo marks.
Colour Palette and Typography
Tailored system to reflect your brand personality and ensure consistency.
Supporting Graphic Assets
Two custom elements such as patterns, icons, or background textures.
Mockup Images
Branded assets previewed in real-world context.
Mini Brand Guide
A single-page reference outlining core elements and basic usage guidance
Final Deliverables in Multiple Formats
Exported for both digital and print use.