Brand Audit & Refinement by Rabiah Mo

Brand Audit & Refinement

Rabiah Mo

Contact for pricing

About this service

Summary

A thoughtful brand refresh for businesses who don’t need a full rebrand - just sharper, more aligned visuals and messaging. This service helps refine your existing identity so it feels clearer, more consistent and better aligned with your brand’s purpose and audience.

Who It’s For

Perfect for brands who’ve already launched but feel like something isn’t quite clicking. If your visuals feel disconnected, inconsistent or misaligned with your values and audience - but you're not looking for a full overhaul - this focused audit and refinement process will bring your brand back into alignment.

FAQs

1. Will you create new designs or just refine what I already have?
This package focuses on refining and updating your existing brand elements rather than a full redesign. We’ll enhance your logo suite, colour palette, typography, and overall cohesion to better align with your brand strategy.
2. What kind of businesses benefit most from this service?
It’s ideal for established businesses with an existing brand identity looking for a professional refresh or improved consistency without starting from scratch.
3. Can this package help improve my brand’s messaging?
Yes, as part of the audit, we’ll review your brand’s mission, values, and audience positioning to ensure messaging aligns with your visuals and overall strategy.
4. How do I know if I need a full rebrand instead?
If your brand feels outdated, inconsistent, or you’re pivoting your business model significantly, a full brand identity and development package might be a better fit. We can help you decide after the audit.

What's included

Discovery Session
Initial call to understand brand goals and context.
Visual and Verbal Audit
Review of existing brand visuals and messaging.
Brand Assessment
Logo, colour, typography and overall cohesion.
Refinement Recommendations
Practical guidance on improving brand clarity and consistency.
Strategy Alignment Check
Evaluation of mission, values, audience positioning and fit with current brand.
Visual Updates
Revised identity elements (logo suite, colours, typography) — not a full redesign.
Updated Mini Brand Guide (if applicable)
Refreshed summary sheet with updated assets for internal use.
Brand Audit Report
PDF with key observations, strengths, and improvement areas.