Have you ever wondered why some brands work like a well-oiled machine?

Branding is so much more than your logo and its complements. Branding helps you set your business goals, understand where you're coming from where are you going, who you're helping, but most importantly, it helps you stand out from your competitors.

The best part is, it's not rocket science! Let's just say it's a very effective roadmap that will guide your brand to success and transform your business.

What's the process?

As an educator, I've designed a workshop experience, where we'll work together in one single 6-hour session, or a couple of 3-hour sessions (I'm able to fit my schedule around your needs). Once I gather all the insights I need from your brand, I'll land everything down into a beautiful and personalized digital book for you and your team members.

What we'll achieve?

First of all, we'll take the time to understand your purpose. This first step is crucial, as it's your compass that will guide us in developing everything else. Once we gain clarity on your why, we'll start working on the next steps:

Your clear vision, mission statements that will help you get there, and your brand values

Your ideal customer, their pain points, and how you’ll address them correctly.

Your competitors (I'll run a competitor audit that will give us insight on what the gaps on the market are and how you can position your brand there)

The differentiator that will make you stand out

Your brand’s personality and tone of voice

Your messaging framework (for your website, social media, and overall communication)

Your storytelling framework (people are conveyed by stories, let’s use your clients’ stories as an inspiration for everyone else!)

Your tagline and hook

After we accomplish all these steps, I’ll proceed to develop your unique identifier landed in an amazing logo (color palette and fonts) that will help your brand to stand out and be visually present in your audience’s mind all the time.

All of this information, as well as your visual guide, will be included in the final book I'll deliver to you.

Let's get that brand rolling!