I've been handling several accounts, and I've been in charge of designing and delivering high-quality graphics intended for social media (both organic and paid), video branding thumbnails, and email marketing templates. As a strategist, I do very robust research before designing anything. This research includes the brand's purpose, vision, mission, and values, as well as the audience it appeals to and the competitors they have. This gives me a clear idea of what the graphics should have, as well as the tone of voice that can be used for the copy.