What's included

• Discover and Research:

  I begin by thoroughly understanding the brand's core values, target audience, and market through in-depth research. This helps me gain valuable insights to shape the brand's visual identity.

• Strategize and Position:

  Based on the insights gathered, I develop a strategic plan to position the brand uniquely in the market. This involves defining the brand's personality and tone of voice.

• Design the Logo:

  I take pride in creating a distinctive and memorable logo that embodies the brand's core values and resonates with its audience.

• Create Visual Elements:

  I design additional visual elements,select a color palette and fonts that evoke the right emotions and maintain consistency and compile comprehensive guidelines for consistent brand representation.

• Apply and Test

  I apply the new visual identity across various touchpoints, such as marketing materials, websites, and packaging, while testing its impact on the target audience.