Application Design

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About this service

Summary

I am offering a data-driven approach with sparkles of creativity and critical design thinking.
The principles of iteration and balancehave shaped my entire approach to design. I learned early in my career that the best products aren't born from grand, isolated visions – they emerge through constant refinement and careful observation. Data guides us but shouldn't control us. I've seen how the sweet spot often lies between quantitative insights and human intuition. This balance extends to every aspect of my work: between aesthetics and functionality, between innovation and reliability, between systematic thinking and creative exploration. It's about finding that perfect middle ground where technology meets human needs, where metrics meet emotions, and where efficiency meets delight.

What's included

  • Design specifications

    A complete, scalable design system built in Figma—carefully structured for clarity, consistency, and ease of use. It includes all core UI components, typography styles, color palette, grid systems, and spacing rules. Every element is named, grouped, and documented to ensure seamless collaboration between design and development. The system is not just a library—it’s a language. One that brings order to complexity and ensures every new screen feels like part of a coherent whole. Delivered ready for handoff, with everything your developers need to build with confidence and precision.

  • User flow documentation

    A clear, structured walkthrough of every user journey in your product—mapped with intention and annotated with design rationale. This documentation captures each decision point, interaction, and transition, showing how users move through the experience and why each step exists. It’s not just about what the user sees, but how they feel and what they need at each moment. Every note is there to align your team, reduce ambiguity, and clarify the thinking behind the design—so developers, stakeholders, and future designers can all move forward with confidence and context.

  • UX research report

    A synthesis of qualitative research—structured, visual, and easy to act on. This includes key user insights, recurring pain points, and behavioral patterns uncovered through interviews and usability tests. Each finding is paired with clear recommendations, grounded in what users actually need—not assumptions. The report is designed to inform decisions, not just document them. It helps your team see what matters, why it matters, and what to do next. Delivered in a clean, shareable format that bridges strategy, design, and product.

  • Interactive prototype

    A clickable, interactive prototype that brings your design to life. Built in Figma, it simulates real user flows—so you can test navigation, interactions, and transitions before development begins. It’s not just about showing how things look, but how they behave. This helps you validate ideas, gather feedback, and align your team around a shared vision. The prototype is clean, focused, and intentional—designed to feel as close to the final product as possible, without writing a single line of code.

Recommendations

(5.0)

Mario Kramaric

Client • Apr 9, 2025

I had the pleasure of working with Toni on several web projects, where he supported me as a product and UX designer. Not only did he deliver clean, user-focused design solutions, but he also took the time to share valuable knowledge that helped me grow as a front-end developer. Toni is talented, reliable, and a great collaborator—highly recommended for any design-focused project.


Skills and tools

Brand Designer

Product Designer

UX Designer

FigJam

FigJam

Figma

Figma

Miro

Miro

Notion

Notion

Slack

Slack

Industries

Design
Design
Marketing

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