Graphic Design and Branding by Toni Nad

Graphic Design and Branding

Toni Nad

Contact for pricing

About this service

Summary

I design enduring brand identities and graphic systems that blend clarity, restraint, and intention. My approach is rooted in reduction—distilling a brand’s essence into a visual language that is both distinctive and deeply functional. Every element is created to serve a purpose: to communicate clearly, to resonate emotionally, and to scale effortlessly across mediums.

What sets my work apart is the obsessive attention to detail and systems thinking. I don’t just create logos—I build frameworks. From typography and color to layout and interaction, I craft cohesive ecosystems that unify the brand experience. Whether it’s a digital product, printed collateral, or environmental signage, the design holds up—visually and structurally—because it’s been designed to.

I collaborate closely with clients to understand their values, voice, and vision. The result is work that feels inevitable, not decorative—design that speaks with precision, not noise.

What's included

Brand Identity System
A complete visual identity that includes a logo suite (primary, secondary, and icon), color palette, typography system, and brand guidelines. Everything is designed to work cohesively across digital and physical platforms.
Social Media Kit
Ready-to-use templates and assets optimized for Instagram, LinkedIn, and other key platforms. Includes profile images, cover banners, post templates, and story formats that maintain brand consistency.
Business Essentials Pack
Designs for core brand touchpoints like business cards, letterhead, email signature, and presentation slides. Each piece is aligned to your brand identity and built for real-world use.
Visual Direction Board
A curated moodboard and visual strategy document that outlines your brand’s tone, style, and imagery. This serves as a creative compass for future content, campaigns, or collaborations.

Example projects

Brutalism in Action

Recommendations

(5.0)

Mario Kramaric

Client • Apr 9, 2025

Recommended

I had the pleasure of working with Toni on several web projects, where he supported me as a product and UX designer. Not only did he deliver clean, user-focused design solutions, but he also took the time to share valuable knowledge that helped me grow as a front-end developer. Toni is talented, reliable, and a great collaborator—highly recommended for any design-focused project.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer