Website Storytelling & Copy Redesign

Brett Wilson

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About this service

Summary

Your website should tell a clear story that instantly shows prospects who you are, what you do, and why it matters. Most startup websites fall short — they either over-explain, under-explain, or bury the value proposition.
I help founders translate their messaging and positioning into a website that converts. I’m not a web designer or developer — instead, I partner with your team to make sure your story is sharp, your copy is compelling, and your design supports clarity.

What's included

  • Site Audit & Storytelling Flow

    - Review of existing site pages (homepage, product, solution, customer stories, etc.) - Recommendations for content hierarchy, flow, and what’s missing

  • New Website Copywriting

    - Clear, customer-centric copy for each page - Conversion-oriented CTAs and headers/subheaders

  • Blueprint Mockups (Figma/Canva)

    - Rough mockups that show suggested copy placement, structure, and storytelling flow - These are blueprints for your designer/developer, not final pixel-perfect designs

  • Design/Dev Collaboration

    - Partner with your designer/developer to guide implementation - Provide feedback during staging to ensure story and copy are implemented accurately

Example projects

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Messaging & Positioning + Website Overhaul — Field Day

Skills and tools

Product Marketer

Product Strategist

Sales-Driven Marketing

Canva

Canva

Figma

Figma

HubSpot

HubSpot

Notion

Notion

Webflow

Webflow

Industries

Computer Software
Marketing
Sales

More services

Customer Case Studies That Sell Your Story

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Positioning & Messaging

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