What's included

• Ideal Customer Profile + Segmentation

  - Definition of your best-fit customer(s) - Key demographics, firmographics, psychographics - Primary pain points & buying triggers - Prioritized list of core segments

• Persona Profiles

  - 1 to 3 detailed personas (user, buyer, champion) - Role, goals, challenges, decision-making power - Motivations and objections - “How we help” summary tied to each persona

• Positioning Statement / Narrative Framework

  - Concise articulation of: “For [target], who [need], our [product] is a [category] that [differentiation].” - Expanded narrative: customer context, problem framing, unique solution, proof

• Core Value Propositions

  - 3 to 5 customer-facing value props - Each linked to a persona pain point - Backed with proof points (metrics, testimonials, case studies)