Positioning & Messaging by Brett Wilson

Positioning & Messaging

Brett Wilson

Contact for pricing

About this service

Summary

Why Messaging & Positioning Matters — and How I Make It Efficient

Strong messaging and positioning give your startup the clarity it needs to grow: prospects instantly understand your value, sales teams tell the same story, and marketing campaigns actually resonate.

The challenge? Founders and teams often know their story but struggle to align it across functions. That’s where I come in. I gather insights from across your company — product, sales, customer success, even engineering — and synthesize them quickly into a clear, differentiated narrative. This makes the process efficient, collaborative, and grounded in the reality of how your product delivers value. Foundational Messaging & Positioning Deliverables

ICP (Ideal Customer Profile) + Segmentation

Definition of your best-fit customer(s)

Key demographics, firmographics, psychographics

Primary pain points & buying triggers

Prioritized list of core segments

Persona Profiles

1–3 detailed personas (user, buyer, champion)

Role, goals, challenges, decision-making power

Motivations and objections

“How we help” summary tied to each persona

Positioning Statement / Narrative Framework

Concise articulation of: “For [target], who [need], our [product] is a [category] that [differentiation].”

Expanded narrative: customer context, problem framing, unique solution, proof

Core Value Propositions

3–5 customer-facing value props

Each linked to a persona pain point

Backed with proof points (metrics, testimonials, case studies)

What's included

Ideal Customer Profile + Segmentation
- Definition of your best-fit customer(s) - Key demographics, firmographics, psychographics - Primary pain points & buying triggers - Prioritized list of core segments
Persona Profiles
- 1 to 3 detailed personas (user, buyer, champion) - Role, goals, challenges, decision-making power - Motivations and objections - “How we help” summary tied to each persona
Positioning Statement / Narrative Framework
- Concise articulation of: “For [target], who [need], our [product] is a [category] that [differentiation].” - Expanded narrative: customer context, problem framing, unique solution, proof
Core Value Propositions
- 3 to 5 customer-facing value props - Each linked to a persona pain point - Backed with proof points (metrics, testimonials, case studies)

Skills and tools

Product Manager

Product Marketer

Sales-Driven Marketing