Positioning & MessagingBrett Wilson
Why Messaging & Positioning Matters — and How I Make It Efficient
Strong messaging and positioning give your startup the clarity it needs to grow: prospects instantly understand your value, sales teams tell the same story, and marketing campaigns actually resonate.
The challenge? Founders and teams often know their story but struggle to align it across functions. That’s where I come in. I gather insights from across your company — product, sales, customer success, even engineering — and synthesize them quickly into a clear, differentiated narrative. This makes the process efficient, collaborative, and grounded in the reality of how your product delivers value.
Foundational Messaging & Positioning Deliverables
ICP (Ideal Customer Profile) + Segmentation
Definition of your best-fit customer(s)
Key demographics, firmographics, psychographics
Primary pain points & buying triggers
Prioritized list of core segments
Persona Profiles
1–3 detailed personas (user, buyer, champion)
Role, goals, challenges, decision-making power
Motivations and objections
“How we help” summary tied to each persona
Positioning Statement / Narrative Framework
Concise articulation of: “For [target], who [need], our [product] is a [category] that [differentiation].”
Expanded narrative: customer context, problem framing, unique solution, proof
Core Value Propositions
3–5 customer-facing value props
Each linked to a persona pain point
Backed with proof points (metrics, testimonials, case studies)
Contact for pricing
Tags
Canva
Figma
Google Docs
Notion
Webflow
Product Manager
Product Marketer
Sales-Driven Marketing
Service provided by
Brett Wilson Hood River, USA
Positioning & MessagingBrett Wilson
Contact for pricing
Tags
Canva
Figma
Google Docs
Notion
Webflow
Product Manager
Product Marketer
Sales-Driven Marketing
Why Messaging & Positioning Matters — and How I Make It Efficient
Strong messaging and positioning give your startup the clarity it needs to grow: prospects instantly understand your value, sales teams tell the same story, and marketing campaigns actually resonate.
The challenge? Founders and teams often know their story but struggle to align it across functions. That’s where I come in. I gather insights from across your company — product, sales, customer success, even engineering — and synthesize them quickly into a clear, differentiated narrative. This makes the process efficient, collaborative, and grounded in the reality of how your product delivers value.
Foundational Messaging & Positioning Deliverables
ICP (Ideal Customer Profile) + Segmentation
Definition of your best-fit customer(s)
Key demographics, firmographics, psychographics
Primary pain points & buying triggers
Prioritized list of core segments
Persona Profiles
1–3 detailed personas (user, buyer, champion)
Role, goals, challenges, decision-making power
Motivations and objections
“How we help” summary tied to each persona
Positioning Statement / Narrative Framework
Concise articulation of: “For [target], who [need], our [product] is a [category] that [differentiation].”
Expanded narrative: customer context, problem framing, unique solution, proof
Core Value Propositions
3–5 customer-facing value props
Each linked to a persona pain point
Backed with proof points (metrics, testimonials, case studies)
Contact for pricing