Customer Case Studies That Sell Your Story by Brett Wilson

Customer Case Studies That Sell Your Story

Brett Wilson

Contact for pricing

About this service

Summary

Social proof is one of the most powerful sales tools for a growing company — yet most startups don’t have the bandwidth to create polished case studies. I help you capture your customers’ wins and transform them into professional, on-brand stories that support sales, marketing, and growth.

Each case study is end-to-end: I conduct the interview, write the article, design supporting visuals, and ensure approvals from both your team and your customer. The result is a versatile asset that can be used across sales decks, websites, social, newsletters, and PR.

What's included

Customer Interview (30–45 mins)
- Prepped questions tailored to ICP and business goals - Recorded + transcribed for accuracy
Interview Notes / Highlights
- Organized notes, key takeaways, and proof points - Shared back with client for alignment
Case Study Draft (1–2 pages)
- Clear Challenge → Solution → Results narrative - Polished in Google Docs and/or PDF-ready template
Key Quotes & Stats
- 3 to 5 pull quotes, customer soundbites, and measurable outcomes formatted for decks and web
Social Media Posts
- 2 to 3 drafted LinkedIn/Twitter posts for company + customer promotion
Visual Assets
- 2 to 3 designed images (e.g. quote cards, stat graphics, customer logo highlight)
Approval Management
- Support with internal review + customer’s legal/PR approval process
Feedback Rounds
- 1x round of client feedback on draft - 1x round of customer feedback for final approval