Brand Strategy

Lenry Neequaye

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About this service

Summary

People buy from people. Become the easy choice.

If you don't give your customers/clients a reason to choose you, they'll jump to someone they can relate to. We all want to feel seen, heard and understood - cliché, I know. But people buy from people they trust. People they believe can genuinely help them reach their goals.

So give your customers a reason to choose you.

Yes, there's other brands selling a similar service/product.

But they aren't doing it like you.

So show why you're the best fit.

I help busy but driven creatives and business owners like you:

clarify how you want to position yourself

connect with your ideal clients better

stand apart in the market

👥 How we'll make it happen

Phase 01: Free 30-minute discovery call

First we'll get on a 30-minute discovery call to talk about your business goals and what's holding you back right now. If we're a good fit, we'll discuss the plan of action and get started!

Ready? Pick a time that works for you -> Book a free call now! ⬇️

Phase 02: Strategy workshops

I'll invite you to your Client portal and send over an initial questionnaire for you to fill before our first 1:1 strategy session.

Then, we'll get on a call to go over your responses and dig even deeper with a workshop.

Based on what we discuss, I'll do some additional research into your market and then we'll hop on a few more strategy calls (or your preferred communication method) to cover additional points and make any necessary changes.

Phase 03: Brand Guide + Handoff

Once we're settled on your positioning, I'll create a Brand Strategy Guide (PDF doc) covering all the key brand points - your purpose, vision, audience, positioning, personality and more. Then, I'll walk you through how to use the brand guide and what steps to take next.

If you'd like to add on the Product Ecosystem package, just let me know and we can get started on it! That's where we dive into your core brand offerings - whether that's a physical product, a service or digital product. We'll analyze and rework your offerings to meet your client/customers' needs and align with your brand vision.

🎉 All done!

You have a solid plan on how to connect with your target audience, stand apart in the market and build out your brand vision!

➡️ Ready? Book a free intro call or reach out on Contra!

What's included

1:1 strategy sessions
Strategy sessions to uncover your brand purpose, understand your target audience's needs and position you to stand apart in the market
Brand Core
Who your brand is and what you stand for • Purpose, Vision, Values
Target Audience Analysis
Who needs your product/service and why do they need it • Persona Development, Pain Points and Goals, Customer Journey Map
Market Research & Positioning
Crafting a distinct position for you in the market • Competitor Analysis, Positioning, Brand Promise
Personality & Messaging
What do you say and how do you say it? • Personality, Brand Voice & Tone, Messaging Pillars
Brand Strategy Guide
A PDF document covering your brand purpose, audience, positioning and more from our strategy sessions
✨ Product Ecosystem (add-on)
Creating and refining your brand products and services