Brand Identity

Rajvi Oza | Odd Dots Studio

(2)

Starting at

500

About this service

Summary

In a fast-paced world where every moment counts, we understand the need for businesses to establish their visual identity swiftly and effectively. Introducing our Express Visual Identity Service, a streamlined solution crafted to give your brand the instant recognition it deserves. This service is perfect for small businesses and young entrepreneurs.

Process

Stage One: Understanding you, understanding your brand.

Discovery and Questionnaire: Dive straight into the essentials with our streamlined questionnaire and one-on-one consultation. We'll grasp your brand's values, goals, and target audience, which guides the visual identity creation process.

Mood board: We derive a creative direction based on the questionnaire that translates into tangible visual elements and a mood board that gives you a sneak peek at your brand identity.

Stage Two: Establishing the Identity

Logo Design: A logo is the cornerstone of your visual identity, symbolizing your brand's identity in its simplest form. We conceptualize, sketch, and refine until we achieve a logo that encapsulates your brand's ethos, resonates with your audience, and stands the test of time.

Typography and Color Palette: Consistency in typography and color scheme is key to establishing a memorable brand presence. We meticulously select fonts and colors that align with your brand's voice, evoke the desired emotions, and ensure seamless integration across all platforms and collateral.

Ready to accelerate your brand's identity? Get in touch today!

FAQs

What if I'm not sure about my brand's values or target audience?
Not a problem! Our stage one helps not only us but also you to define your brand's values and identify your target audience before diving into the design process.
Can I provide input or feedback during the design process?
Absolutely! We encourage open communication and welcome your input at every stage of the design process to ensure that the final product aligns with your vision.
Will I have ownership of the final design assets?
Yes, upon completion of the project and full payment, you will have full ownership of the final design assets.
What if I require modifications
We understand that design deliverables can be perceived differently by creators and viewers. To meet at a desired middle ground, we have included modification rounds at the end of each stage of the project to ensure that everyone involved is on the same page before moving on to the next one. At the end of stage 1, we can facilitate 1 round of modification which consists of 2 changes. Once the number of changes has exceeded 2, every change would be charged separately. At the end of stage 2, we have 1 modification rounds with 2 changes in each of them. We refrain from going back to completed stages after changes have been made, as it alters the entire process and involves a complete rework of the progress made.

What's included

Brand Discovery
Questionnaire to derive right creative direction for the brand
Mood boards*
1 Mood board based on the questionnaire that represent the mood, feel and vibe of the brand and serves as a reference point for design decisions made going ahead.
Logo Design*
A brand logo that uniquely identifies your brand.This includes primary logo, secondary logo and their variations (if applicable), in all relevant file formats.
Color Palette*
A color palette based on moodboard that reflects your brand's personality, and maintains visual consistency. This includes primary and secondary brand colors and the digital and print values.
Brand Fonts*
This includes fonts and font pairings for primary and secondary usage on the basis of your brand, visuals, and logo. The fonts can be free or paid, if a paid version is proposed, there will be a similar free alternative font system provided. (Paid fonts are the responsibility of the client).
Modifications
1 Round of modification (i.e. 2 changes) at Stage 1, and 1 Round of modification (i.e. 2 changes) Stage 2 for the assets marked in* (Refer to FAQ's)

Recommendations

(5.0)

Kanchan Bohra

Client • Mar 26, 2024

Recommended

I am an ayurvedic practitioner, Rajvi created my clinic brand identity, logo and also some stationery for my Ayurvedic practice Nityaveda. I had a great experience working with her. She took a keen interest in understanding what I needed and how i wanted my brand to look and then came up with beautiful and creative designs. She created multiple options for me to choose from and the end product was just how I wanted. Would definitely recommend her.

Manan Bohra

Client • Mar 2, 2024

Recommended

I approached Rajvi from Odd Dots to design the cover page and internal page setting of my book 'Stand up 8' She went to great lengths to understand what the book needed, she first read my entire book cover to cover to understand the emotion behind the story and also took the effort of understanding my book writing journey. The end product was beautiful. Her effort and work ethic is as sincere and brilliant as her designing abilities and I would most definitely recommend working with her.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer