Packaging Design

Rajvi Oza | Odd Dots Studio

(2)

Contact for pricing

About this service

Summary

We believe that packaging is more than just a protective layer around your product – it's an opportunity to captivate consumers, tell your brand's story, and leave a lasting impression. Our Packaging Design Service is meticulously tailored to enhance your product's appeal, ensuring it stands out on the shelf and in the minds of your customers.

Process

Stage One: Understanding you, understanding your brand.

Discovery and Questionnaire: Our process begins with an in-depth questionnaire and a one-on-one conversation to understand your brand's values, goals, and target audience. We delve into your unique story, aspirations, and market positioning to develop a tailored strategy that guides the packaging creation process.

Setting the narrative and Mood board: We derive a strategy that sets a narrative for your products and helps you position yourself well in the market and with your target consumer. Translating your brand's narrative and personality into tangible visual elements, we design a mood board for your brand that gives you a sneak peek at your product's identity.

Stage Two: The Building period

Designing the labels/ packaging: We specialize in designing packaging that not only protects your product but also enhances its visual appeal. From innovative illustrations to eye-catching graphics, we create designs that elevate your product's presence on the shelf and attract the right attention from your target audiences.

Brand Cohesion: Your packaging is an extension of your brand identity. We ensure that the design seamlessly integrates with your existing brand elements, including logos, colour palettes, and typography, to maintain brand cohesion across all touchpoints.

Stage Three: Extending the Identity

Print Files: Final packaged files and assets that are ready to print and also editable formats to be able to make the smallest of changes without any hassle.

What's included

Brand Discovery and Strategy
Questionnaire to derive right creative direction and strategy for the brand, understanding the target consumer, market and brand positioning.
Moodboards*
2 Moodboard options based on the questionnaire and strategy that represent the mood, feel and vibe of the product packaging and serves as a reference point for design decisions made going ahead.
Packaging design/ Label design*
2 design options based on the mood board along with 3D mock ups to understand the final look of the product.
Print Files
A final packaged file with all deliverables in editable and print ready formats.
Modifications
2 rounds of modifications (2 changes in each round) are allowed for the assets marked in*

Recommendations

(5.0)

Kanchan Bohra

Client • Mar 26, 2024

Recommended

I am an ayurvedic practitioner, Rajvi created my clinic brand identity, logo and also some stationery for my Ayurvedic practice Nityaveda. I had a great experience working with her. She took a keen interest in understanding what I needed and how i wanted my brand to look and then came up with beautiful and creative designs. She created multiple options for me to choose from and the end product was just how I wanted. Would definitely recommend her.

Manan Bohra

Client • Mar 2, 2024

Recommended

I approached Rajvi from Odd Dots to design the cover page and internal page setting of my book 'Stand up 8' She went to great lengths to understand what the book needed, she first read my entire book cover to cover to understand the emotion behind the story and also took the effort of understanding my book writing journey. The end product was beautiful. Her effort and work ethic is as sincere and brilliant as her designing abilities and I would most definitely recommend working with her.

Skills and tools

Illustrator

Packaging Designer

Print Designer