Extensive Brand Identity Design

Rajvi Oza | Odd Dots Studio

5

(2)

Starting at

$

1,200

About this service

Summary

We understand the profound impact a cohesive visual identity can have on a brand's recognition, reputation, and overall success. This service is perfect for entrepreneurs seeking a fresh visual identity that is research and strategy-backed to encapsulate the essence of your brand, fostering meaningful connections with your audience and setting you apart in today's competitive landscape.

Process

Stage One: Understanding you, understanding your brand.
Discovery and Questionnaire: Our process begins with an in-depth questionnaire and 1:1 conversation to understand your brand's values, goals, and target audience. We delve into your unique story, aspirations, and market positioning to develop a tailored strategy that guides the visual identity creation process.
Setting the narrative and Mood board: We derive a strategy that sets a narrative for your brand and helps you in positioning your brand well in the market and with your target consumer. Translating your brand's narrative and personality into tangible visual elements, we design a mood board for your brand that gives you a sneak peek at your brand identity.
Stage Two: Establishing the Identity
Logo Design: A logo is the cornerstone of your visual identity, symbolizing your brand's identity in its simplest form. We conceptualize, sketch, and refine until we achieve a logo that encapsulates your brand's ethos, resonates with your audience, and stands the test of time.
Typography and Color Palette: Consistency in typography and color scheme is key to establishing a memorable brand presence. We meticulously select fonts and colors that align with your brand's voice, evoke the desired emotions, and ensure seamless integration across all platforms and collateral. Stage Three : Extending the Identity
Collateral Design: From business cards and letterheads to packaging and digital assets, we extend your brand identity seamlessly across various mediums. Each piece of collateral is designed with careful attention to detail, ensuring a unified brand experience that leaves a lasting impression.
Brand Guidelines: To maintain consistency and coherence in your brand's visual representation, we compile comprehensive brand guidelines. These documents outline specifications for logo usage, color codes, typography rules, and visual elements, empowering your team and external partners to uphold your brand's integrity across all touchpoints.

FAQs

  • What if I'm not sure about my brand's values or target audience?

    Not a problem! Our stage one helps not only us but also you to define your brand's values and identify your target audience before diving into the design process.

  • Can I provide input or feedback during the design process?

    Absolutely! We encourage open communication and welcome your input at every stage of the design process to ensure that the final product aligns with your vision.

  • Will I have ownership of the final design assets?

    Yes, upon completion of the project and full payment, you will have full ownership of the final design assets.

  • What if I require modifications

    We understand that design deliverables can be perceived differently by creators and viewers. To meet at a desired middle ground, we have included modification rounds at the end of each stage of the project to ensure that everyone involved is on the same page before moving on to the next one. At the end of stage 1, we can facilitate 1 round of modification which consists of 2 changes. Once the number of changes has exceeded 2, every change would be charged separately. At the end of stage 2, we have 2 modification rounds with 2 changes in each of them. We refrain from going back to completed stages after changes have been made, as it alters the entire process and involves a complete rework of the progress made.

What's included

  • Brand Discovery and Strategy

    Questionnaire to derive right creative direction and strategy for the brand

  • Moodboards*

    2 Moodboards based on the questionnaire and strategy that represent the mood, feel and vibe of the brand and serves as a reference point for design decisions made going ahead.

  • Logo Design*

    2 logo options that uniquely identifies your brand.This includes primary logo, secondary logo, favicon, and sub marks (if applicable), in all relevant file formats.

  • Color Palette*

    2 color palette options based on moodboard that reflects your brand's personality, and maintains visual consistency. This includes primary and secondary brand colors and the digital and print values.

  • Brand Fonts*

    Two font options are included. This includes fonts and font pairings for primary and secondary usage on the basis of your brand, visuals, and logo. The fonts can be free or paid, if a paid version is proposed, there will be a similar free alternative font system provided. (Paid fonts are the responsibility of the client).

  • Brand Collaterals

    Any 3 High-quality brand collaterals of your choice out of the following : Business card, Letter head, Company Notebooks, Totebag, Brand Mockups and Graphics for social media.

  • Brand Guidelines

    This document outlines how to effectively use your new brand identity! It outlines consistent guidelines for using your brand's visual elements, such as logo, colors, fonts and do's and don'ts of the assets ensuring a unified and recognizable brand identity across all communications.

  • Modifications

    1 Round of modification at Stage 1 and 2 rounds of modifications are allowed at stage 2 for the assets marked in* (Refer to FAQ's)

Example projects

AraiZen | Brand Identity

Nityaveda | Brand Identity & Stationary

Recommendations

(5.0)

Kanchan Bohra

Client • Mar 26, 2024

Recommended

I am an ayurvedic practitioner, Rajvi created my clinic brand identity, logo and also some stationery for my Ayurvedic practice Nityaveda. I had a great experience working with her. She took a keen interest in understanding what I needed and how i wanted my brand to look and then came up with beautiful and creative designs. She created multiple options for me to choose from and the end product was just how I wanted. Would definitely recommend her.

Manan Bohra

Client • Mar 2, 2024

Recommended

I approached Rajvi from Odd Dots to design the cover page and internal page setting of my book 'Stand up 8' She went to great lengths to understand what the book needed, she first read my entire book cover to cover to understand the emotion behind the story and also took the effort of understanding my book writing journey. The end product was beautiful. Her effort and work ethic is as sincere and brilliant as her designing abilities and I would most definitely recommend working with her.

Duration

7 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Industries

Graphic Design
Art
Brand Marketing

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STARTING AT

$500

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