Most health writers optimize for keywords but miss the psychological nuance that makes mental health content trustworthy. I'm a trauma-informed peer support counselor with clinical training and lived experience—I understand the difference between "anxiety management tips" that sound generic and content that actually makes someone feel "seen." I write in the Digital Therapeutic Voice, a framework I developed that comforts before it persuades, avoids clinical jargon without dumbing down the science, and respects the vulnerability of the reader. Your blog won't sound like every other wellness brand—it will sound like the trusted guide your users need at 2 AM.

Blog content serves three strategic goals: (1) Organic acquisition—SEO-optimized posts bring in users actively searching for solutions, lowering your cost per acquisition. (2) Trust-building—Evidence-informed content positions your platform as credible *before* download, reducing skepticism and increasing conversion rates. (3) Sales enablement—Posts that answer common objections ("Is this really effective?" "Is my data safe?") give your team resources to share, shortening sales cycles and improving close rates. Mental health apps with robust educational content see significantly higher retention rates because users who understand “why” your approach works are more likely to stick with it.

I handle all SEO and keyword research as part of the Voice & Search Intent Audit. I use semantic analysis, search intent mapping, and keyword tools to identify what your target users are actually searching for—not just high-volume keywords, but the specific questions they ask when they're struggling. I also structure content with proper header hierarchy, meta descriptions, internal linking strategy, and pillar/cluster architecture to maximize organic visibility and keep users on your site longer.

Yes. I understand the compliance requirements for DTx, FDA-cleared apps, and HIPAA-regulated platforms. I know when to cite clinical studies, how to make evidence-based claims without overstepping regulatory boundaries, and how to communicate clinical efficacy in plain language that still respects the rigor of your clinical trials. Every post balances compassion with accuracy, ensuring your content builds trust AND stays compliant.

That's where the Voice & Search Intent Audit becomes critical. I research the specific language, concerns, and search behaviors of your target population. For example, PTSD content requires different framing than ADHD content—PTSD users need reassurance around triggers and safety, while ADHD users need clarity around executive function and overwhelm. LGBTQ+ youth need affirming, identity-safe language. I adapt the Digital Therapeutic Voice to fit your audience, ensuring every post resonates with the lived experience of the people you serve.

The Voice & Search Intent Audit includes 1-2 asynchronous interview sessions with your clinical team, founder, or product lead to capture your unique positioning: What's your clinical philosophy? What sets your approach apart? What do users misunderstand about your platform? I translate that into a documented editorial voice guide that informs every post. You'll review and approve the first 2-3 posts to ensure alignment, then we iterate based on your feedback. The goal is content that sounds authentically “you”—not a freelancer imitating your tone.