Blog Ghostwriting for Mental Health Apps & Digital Health
Starting at
$
3,500
/moAbout this service
Summary
FAQs
How is this different from hiring a general health writer or SEO copywriter?
Most health writers optimize for keywords but miss the psychological nuance that makes mental health content trustworthy. I'm a trauma-informed peer support counselor with clinical training and lived experience—I understand the difference between "anxiety management tips" that sound generic and content that actually makes someone feel "seen." I write in the Digital Therapeutic Voice, a framework I developed that comforts before it persuades, avoids clinical jargon without dumbing down the science, and respects the vulnerability of the reader. Your blog won't sound like every other wellness brand—it will sound like the trusted guide your users need at 2 AM.
What kind of results can I expect from blog content?
Blog content serves three strategic goals: (1) Organic acquisition—SEO-optimized posts bring in users actively searching for solutions, lowering your cost per acquisition. (2) Trust-building—Evidence-informed content positions your platform as credible *before* download, reducing skepticism and increasing conversion rates. (3) Sales enablement—Posts that answer common objections ("Is this really effective?" "Is my data safe?") give your team resources to share, shortening sales cycles and improving close rates. Mental health apps with robust educational content see significantly higher retention rates because users who understand “why” your approach works are more likely to stick with it.
Do you handle SEO and keyword research, or do I need to provide that?
I handle all SEO and keyword research as part of the Voice & Search Intent Audit. I use semantic analysis, search intent mapping, and keyword tools to identify what your target users are actually searching for—not just high-volume keywords, but the specific questions they ask when they're struggling. I also structure content with proper header hierarchy, meta descriptions, internal linking strategy, and pillar/cluster architecture to maximize organic visibility and keep users on your site longer.
Can you write for highly regulated topics like Digital Therapeutics (DTx) or FDA-cleared apps?
Yes. I understand the compliance requirements for DTx, FDA-cleared apps, and HIPAA-regulated platforms. I know when to cite clinical studies, how to make evidence-based claims without overstepping regulatory boundaries, and how to communicate clinical efficacy in plain language that still respects the rigor of your clinical trials. Every post balances compassion with accuracy, ensuring your content builds trust AND stays compliant.
What if my app targets a specific condition or population (e.g., PTSD, ADHD, LGBTQ+ youth)?
That's where the Voice & Search Intent Audit becomes critical. I research the specific language, concerns, and search behaviors of your target population. For example, PTSD content requires different framing than ADHD content—PTSD users need reassurance around triggers and safety, while ADHD users need clarity around executive function and overwhelm. LGBTQ+ youth need affirming, identity-safe language. I adapt the Digital Therapeutic Voice to fit your audience, ensuring every post resonates with the lived experience of the people you serve.
How do you ensure blog content aligns with our brand voice and clinical approach?
The Voice & Search Intent Audit includes 1-2 asynchronous interview sessions with your clinical team, founder, or product lead to capture your unique positioning: What's your clinical philosophy? What sets your approach apart? What do users misunderstand about your platform? I translate that into a documented editorial voice guide that informs every post. You'll review and approve the first 2-3 posts to ensure alignment, then we iterate based on your feedback. The goal is content that sounds authentically “you”—not a freelancer imitating your tone.
What's included
Voice & Search Intent Audit
Before writing a single post, I map your clinical positioning, user pain points, and the exact searches your audience types at 2 AM. This foundation document defines your editorial voice—how you translate clinical rigor into language that comforts before it convinces. Includes messaging pillars, keyword strategy, and content themes aligned with your user journey from "I'm struggling" to download.
The Credible Library: Monthly Blog Content
I write 2-4 long-form blog posts per month (1,200-1,800 words) that answer the questions your users are too afraid to ask: *"Is an app really going to help my anxiety?" "How do I know if I need therapy or just better habits?" "What makes one CBT app different from another?"* Each post is keyword-optimized for organic search, evidence-informed, and written in the Digital Therapeutic Voice—language that builds trust before someone ever downloads your app.
Pillar Content & Topic Clusters
I develop comprehensive "pillar" posts on core topics (e.g., "Understanding Anxiety Treatment Options") and shorter "cluster" posts that link back (e.g., "CBT vs. ACT: Which Works for Social Anxiety?"). This content architecture improves SEO, helps users navigate related topics, and positions your platform as the definitive resource—not just another app promising a quick fix.
Midnight FAQ Format Posts
These posts directly address late-night searches with compassionate, straight-talk answers. Format: Question as headline, immediate relief in the opening, evidence-based explanation, and a subtle path to your solution. No jargon. No hype. Just the kind of content someone bookmarks and shares when a friend texts at midnight saying they're struggling.
Science Translation Posts
I turn clinical research into accessible, trust-building content. Posts that explain *why* your approach works without requiring a psychology degree to understand. Includes inline citations, plain-language explanations of neuroscience or therapeutic mechanisms, and bridges the gap between "sounds too good to be true" and "this is backed by real evidence."
Sales Objection Library
Blog posts that preempt the questions your sales team hears repeatedly: *"Will my data be private?" "Is this as effective as in-person therapy?" "How long before I see results?"* These posts live on your site, get shared in sales conversations, and move prospects from skeptical to ready-to-try without your team having to explain the same thing 50 times.
Full SEO optimization (keywords, meta descriptions, internal linking)
I conduct comprehensive keyword research using NLP and semantic analysis to identify high-volume, low-competition search terms your target users actually type when seeking help. I optimize for search intent—not just rankings—by mapping keywords to user questions like "Is therapy better than an app?" or "How long before I see results?" Each post includes strategically placed keywords with natural density, compelling meta descriptions that improve click-through rates, proper header hierarchy for readability and SEO, and internal linking architecture that keeps users exploring your site while signaling topical authority to search engines. I also employ TF-IDF analysis and contextual DNA mapping to ensure full topical coverage and semantic relevance aligned with Google's E-E-A-T standards.
One revision round per post
After delivering the first draft, you'll have one full revision round to request adjustments to tone, clinical accuracy, keyword emphasis, or structural changes. This ensures the final post aligns perfectly with your brand voice, clinical standards, and strategic goals. Revisions are collaborative—I'm not just implementing edits, I'm refining the content to hit the mark while maintaining the trauma-informed, evidence-based framework that makes your blog credible and trustworthy to users searching for real answers.
Monthly content calendar and topic planning
Each month, I deliver a strategic content calendar with 2-4 planned blog topics based on keyword research, user search behavior, seasonal trends, and your platform's priorities. Topics are mapped to different stages of the user journey—from early awareness ("What is CBT?") to consideration ("CBT apps vs. in-person therapy") to decision-making ("How do I choose the right mental health app?"). This roadmap ensures your blog consistently addresses user needs, supports SEO growth, and aligns with product launches, campaigns, or clinical initiatives, so you're never scrambling for content ideas or publishing reactively.
Quarterly performance review and strategy iteration
Every three months, I analyze blog performance using metrics like organic traffic, time on page, bounce rate, conversion paths, and keyword rankings to identify what's working and what needs adjustment. I provide a written report with insights on top-performing posts, emerging search trends, and content gaps your competitors aren't filling. Based on this data, I recommend strategic pivots—new pillar topics, audience segments to target, or format experiments (like adding video summaries or interactive elements)—to ensure your blog evolves with user behavior, algorithm updates, and your platform's growth, maximizing ROI on every post published.
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