Brand Design
Starting at
$
5,000
About this service
Summary
Deliverables
FAQ
FAQs
Who is this service best suited for?
This service is designed for growing companies that need a clear, credible brand foundation—whether launching for the first time or realigning an existing identity.
What if I already have a logo?
If your current logo or visuals no longer reflect where the business is headed, brand strategy helps clarify what should change and why. Even established brands often benefit from revisiting positioning and values before refining or rebuilding their visual identity.
How involved do I/my team need to be?
Collaboration is essential, especially during the strategy phase. We’ll guide the process, but your insights and feedback help ensure the final system accurately reflects the business and its goals.
What deliverables will I receive at the end of the project?
You’ll receive a complete visual identity system, including logo files, color and typography definitions, supporting design elements, and a comprehensive brand guidelines document. All assets are delivered in formats ready for digital, print, and internal use.
Can this be expanded to include web design or other marketing materials?
Yes. Many clients extend this work into website design. The web design package can be stacked on this one. I can also develop marketing material such as spec sheets or capabilities sheets. These services are scoped separately to ensure focus and quality.
How is pricing structured?
The listed price represents a starting point based on typical scope. Final pricing is determined by project complexity, team size, and any additional deliverables.
Do you offer payment plans?
Yes. Generally I require 50% at the start of our project and 50% upon delivery. If needed I can break this down into smaller payments and milestones as well.
What's included
Brand Strategy
This foundation informs all visual and communication decisions. Through guided workshops we’ll collaborate to define your positioning, core values, your audience, and brand narrative. The outcome is a framework that removes ambiguity and creates alignment across stakeholders before design begins.
Visual Identity
The visual identity translates your brand strategy into a visual design system. Using the defined positioning and values as constraints, the strategy is used to develop a logo suite, color palette, typography system, and supporting visual elements built for real-world application. Every decision is intentional, ensuring the identity reinforces credibility, differentiation, and consistency across touch points.
Brand Guidelines
This is a comprehensive document that compiles all the developed assets into a cohesive guide. The brand guidelines include logo usage, color, type system, imagery, and guidelines for other supporting elements. This document ensures that your brand remains consistent across all of your touch points.
Example projects
Recommendations
(5.0)
Client • Jan 6, 2026
Recommended
Sam has now built three websites for me and I have been thoroughly impressed every time. Would highly recommend working with him.
Client • Dec 24, 2025
Recommended
Sam is exceptional in every capacity. Our website and branding redesign was delivered on time, and the quality of the work exceeded our expectations. We’re excited to work with Sam again on future projects.
Client • Jun 6, 2025
Recommended
Sam has been a pleasure to work with. He delivered high quality work, fast. He designed brand aligned landing pages that ended up converting 12% better than our previous designs. I'd highly recommend working with him.
Client • Apr 14, 2025
Recommended
Working with Sam was a great experience! His vision, clear communication and attention to detail really moved the project forward and I couldn't be happier with the end result. I have a beautifully crafted website thanks to his work.
Duration
6 weeks
Skills and tools
Industries