Designing for Print

Madré Basson

(0)

Contact for pricing

About this service

Summary

I offer tailored print design solutions that seamlessly blend creativity with functionality, ensuring that your materials not only captivate attention but also effectively communicate your brand's message. With my years of experience working at a big printing company myself, it allows me to create visually striking designs that stand out in any setting. By prioritising quality and precision in every detail, I deliver print materials that enhance your brand identity or event and leave a lasting impression on your audience.

Process

1. Client Discovery and Briefing

Initial Meeting: We meet to discuss the project’s objectives, target audience, budget, and timeline.

Gather Information (if applicable): Collect existing branding materials (e.g., logos, colour palettes) and any specific requirements or preferences.

Define Scope of Work: I clarify the deliverables, including the type of print materials needed (e.g., brochures, business cards, posters).

2. Research and Concept Development

Market Research: I analyse industry trends, competitors, and successful print campaigns to inform design direction.

Brainstorming: I generate initial ideas and concepts, including themes, layouts, and visual styles.

3. Mood Board and Style Guide

Create Mood Boards: I assemble visual inspiration, including colours, typography, imagery, and styles that align with the required project.

Develop Style Guide: I draft a preliminary style guide that outlines design elements, including font choices and colour schemes.

4. Initial Design and Prototyping

Digital Drafts: I create initial digital mockups using design software (e.g., Adobe Illustrator, InDesign, or Photoshop).

Presentation of Concepts: I share a few design concepts with you for feedback, explaining the rationale behind the design.

5. Feedback and Revisions

Collect Client Feedback: We discuss which elements you liked or disliked and gather suggestions for improvements.

Revise Designs: I make necessary changes based on client feedback, adjusting layouts, colours, typography, and imagery as needed.

6. Finalizing the Design

Refine the Chosen Concept: I polish the selected design, ensuring all elements are aligned and visually appealing.

Proofreading: Check all text for accuracy and clarity, including spelling, grammar, and factual information.

7. Preparing for Print

Export Files: I prepare print-ready files in the appropriate formats (typically PDF), ensuring bleed, crop marks, and colour settings are correct.

Create Variations: If applicable, create different versions of the design (e.g., sizes, orientations, colour variations).

Prepare Special Files: I create separate files or notes for any special printing processes, such as embossing, die-cutting, or foil stamping (if applicable).

8. Client Approval

Present Final Designs: I share the final print-ready designs with for your final approval.

Address Any Last-Minute Changes: We make any final adjustments if requested.

9. File Delivery and Handoff

Organise Files: I compile all final files, including source files, and organise them in a structured manner for easy access.

Provide Documentation: I include a document with print specifications, usage guidelines, and any licensing information for images or fonts used.

Deliver Files: I send the final files to you via a preferred method (e.g., email, cloud storage, wetransfer).

10. Post-Project Support

Follow-Up: I check in with you after delivery to address any questions or concerns delivered files.

Offer Additional Services: Discuss any future design needs or updates to the print materials, providing ongoing support as required.

What's included

Designs relating to Print
Business cards, Brochures, Posters and Banners, Flyers, Stationary, Magazines and Books, Post Cards, Menus, Event materials, Signs and Signage, Calendars, Product tags etc...
Final Print Design Files
Print-Ready Files: High-resolution files prepared according to the specifications of the printing service, typically in PDF format with bleed and crop marks. Editable Source Files: Original design files (e.g., Adobe Illustrator, InDesign, or Photoshop) for future edits or reprints. Variations of the Design: Different versions of the design, if applicable (e.g., colour variations, different sizes, or layouts).
Mockups and Visual Previews
Digital Mockups: Realistic digital mockups of the printed material to show how the final product will look.
Special Print Specifications (if applicable)
Details for Specialty Printing: Instructions or files related to special finishes such as embossing, foil stamping, or die-cutting if included in the design. Production Notes: Detailed notes for the printer about any specific requirements for the print run, including paper type, weight, and finish.
Delivery and Support
File Delivery: Organised delivery of all files through a specified method (e.g., cloud storage, we transfer). Post-Project Support: Availability for any questions or minor changes after the project completion.

Example projects