What's included

• Logo Files

  Primary Logo: The main, full-color logo version. Alternative Logo Versions: Variations of the logo for different contexts (e.g., horizontal, vertical, monochrome, simplified). Icon or Symbol: A standalone icon or symbol if the logo has one, usable as a favicon or app icon.

• File Formats

  Vector Files: Scalable vector files in formats like SVG, EPS, for versatile use in print, web, and resizing without quality loss. Raster Files: High-resolution files (e.g., PNG, JPEG) in various sizes for web and digital use. Transparent Background: Versions with transparent backgrounds (PNG) for flexibility on various backgrounds.

• Color Variations

  Full-Color Version: The primary color version of the logo. Black-and-White and Grayscale Versions: For different printing or branding scenarios. Reversed Version: A version for use on dark backgrounds.

• Color Palette

  Brand Colors: A document detailing the color palette used in the logo, including primary and secondary colors. Colour Codes: Hex, RGB, CMYK, and Pantone values for accurate color reproduction across media.

• Typography Guidelines

  Font Files or Font Names: Information on the typefaces used in the logo and branding, including links to licensed fonts if applicable. Typography Guide: Guidelines on font usage, including any customizations, such as letter spacing or specific weight choices.

• Logo Usage Guidelines

  Brand Guidelines Document: A guide on proper logo usage, including: Clear Space Requirements: Instructions on spacing around the logo. Minimum Size Requirements: Smallest allowable size for readability. Dos and Don’ts: Examples of incorrect logo usage to maintain brand integrity.

• Mockups and Examples

  Logo Mockups: Realistic mockups showing the logo in context (e.g., on business cards, signage, social media) to help the client visualize its application. Social Media Profile Images: Versions optimized for profile pictures, banners, or icons for platforms like Facebook, LinkedIn, and Instagram.

• Source Files

  Editable Source Files: Original design files (e.g., AI or PSD) for any future edits, depending on the client’s request.