Logo Design

Madré Basson

(0)

Starting at

100

About this service

Summary

When designing a logo, I create a brand mark that not only captures the essence of your business but also stands out with versatility and timeless appeal. I focus on crafting a memorable design that works seamlessly across all platforms, from digital to print. My process is highly collaborative, ensuring the final logo feels authentically yours while following industry best practices for lasting impact and recognition.

Process

1. Discovery and Research

Client Briefing: I meet with you to understand your goals, brand values, target audience, and design preferences.

Market and Competitor Analysis: I conduct research of your industry and competitors to identify trends and opportunities for differentiation.

Audience Research: I investigate your target audience to tailor the logo style, colours, and tone.

2. Conceptualization and Strategy

Brainstorming: I generate initial ideas, keywords, and concepts that represent the brand essence.

Mood Boarding: I create a mood board with visuals, colours, typography, and imagery that reflect the intended style and tone.

3. Design Development

Digital Drafts: I create the best ideas into a digital formats using software like Adobe Illustrator or Adobe Photoshop.

Typography Exploration: I experiment with fonts and typography that align with the brand personality.

Colour Exploration: I test various colour palettes to find combinations that communicate the brand’s intended message and work across mediums.

Iterate on Options: I refine and adjust the initial digital drafts to create three polished logo options for presentation.

4. Client Presentation

Present Initial Concepts: I share 2-3 logo concepts with you, explaining the rationale, colour choices, and how each concept aligns with your brand.

Gather Feedback: I note any preferences, adjustments, or concerns raised by you.

Revisions: I make the necessary adjustments based on your feedback, refining the chosen concept(s).

5. Finalization

Finalise Logo Design: I polish the approved logo design, ensuring alignment, balance, and scalability.

Create Logo Variations: I develop different versions (e.g., full-colour, monochrome, icon-only) to ensure flexibility for various applications.

Create a Colour Palette and Typography Guide: I create a document clarifying the logo colours and fonts with detailed usage guidelines.

6. Delivery of Final Files

Prepare Files: Export the logo in various formats (e.g., AI, EPS, SVG, PNG, JPEG) and sizes suitable for both print and digital use.

Brand Guidelines Document: I create a guide with logo usage instructions, colour codes, and spacing guidelines.

Client Handoff: The files and documentation are shared to you, ensuring they have everything needed for consistent brand use.

7. Post-Project Support

Follow-Up Support: I offer support for any questions or small adjustments needed after delivery.

8. Additional Assets (if required): I provide any/all additional brand assets like social media post design, brand design services for print (business cards, brochures, pamphlets, menus, banners, posters etc), branded presentation templates, web design and much more.

What's included

Logo Files
Primary Logo: The main, full-color logo version. Alternative Logo Versions: Variations of the logo for different contexts (e.g., horizontal, vertical, monochrome, simplified). Icon or Symbol: A standalone icon or symbol if the logo has one, usable as a favicon or app icon.
File Formats
Vector Files: Scalable vector files in formats like SVG, EPS, for versatile use in print, web, and resizing without quality loss. Raster Files: High-resolution files (e.g., PNG, JPEG) in various sizes for web and digital use. Transparent Background: Versions with transparent backgrounds (PNG) for flexibility on various backgrounds.
Color Variations
Full-Color Version: The primary color version of the logo. Black-and-White and Grayscale Versions: For different printing or branding scenarios. Reversed Version: A version for use on dark backgrounds.
Color Palette
Brand Colors: A document detailing the color palette used in the logo, including primary and secondary colors. Colour Codes: Hex, RGB, CMYK, and Pantone values for accurate color reproduction across media.
Typography Guidelines
Font Files or Font Names: Information on the typefaces used in the logo and branding, including links to licensed fonts if applicable. Typography Guide: Guidelines on font usage, including any customizations, such as letter spacing or specific weight choices.
Logo Usage Guidelines
Brand Guidelines Document: A guide on proper logo usage, including: Clear Space Requirements: Instructions on spacing around the logo. Minimum Size Requirements: Smallest allowable size for readability. Dos and Don’ts: Examples of incorrect logo usage to maintain brand integrity.
Mockups and Examples
Logo Mockups: Realistic mockups showing the logo in context (e.g., on business cards, signage, social media) to help the client visualize its application. Social Media Profile Images: Versions optimized for profile pictures, banners, or icons for platforms like Facebook, LinkedIn, and Instagram.
Source Files
Editable Source Files: Original design files (e.g., AI or PSD) for any future edits, depending on the client’s request.