Brand Identity PackageMadré Basson
I offer a cohesive brand identity package that not only visually defines your brand but also aligns with your business goals, ensuring consistency across all touchpoints. From a distinctive logo suite to brand guidelines, color palettes, typography, and custom templates, every element is crafted to create a memorable and professional brand presence. My approach focuses on balancing strategic design with flexibility, so your brand feels both distinctive and adaptable across digital and print media.
What's included
Logo Suite
Primary Logo: The main, full-color version of the logo.
Alternative Logo Versions: Variations such as horizontal, stacked, monochrome, and simplified versions for different contexts.
Sub mark and Icon: Standalone icons or simplified versions of the logo for small spaces, like social media or favicons.
Colour Palette
Primary and Secondary Colours: The full colour palette, with primary brand colours and secondary accent colours.
Colour Codes: Detailed colour codes in HEX, RGB, CMYK, and Pantone for accurate colour reproduction across print and digital media.
Typography Guidelines
Primary and Secondary Fonts: A selection of typefaces for headers, subheadings, and body text, with usage guidelines.
Font Licenses or Recommendations: Licensing information or recommendations on where to download or purchase the fonts.
Brand Guidelines Document
Usage Guidelines: Rules for logo usage, including spacing, size, and positioning.
Color and Typography Usage: Instructions on how to apply the color palette and typography across different media.
Imagery and Graphic Style: Visual guidelines for photography, icons, and graphic elements to ensure consistency.
Tone of Voice and Messaging: Guidelines on brand tone, language, and messaging for consistent communication.
Business Stationery
Business Card Design: Design templates or layouts for business cards, ready for printing.
Letterhead and Envelope: Branded letterhead and envelope templates in digital formats for print.
Email Signature: A branded email signature template, including logo, contact information, and links.
Social Media Kit
Profile and Cover Images: Optimized logo versions and cover images for social media platforms (e.g., Facebook, LinkedIn, Twitter).
Post Templates: Branded templates for posts, stories, or other social media graphics.
Social Media Guidelines: Instructions on how to maintain brand consistency across social platforms.
Branded Templates
Presentation Template: Branded PowerPoint or Google Slides template for internal and client presentations.
Document Templates: Branded templates for internal documents (e.g., reports, proposals, invoices).
Additional Visual Assets
Packaging Design: Templates or design elements for packaging if the brand includes physical products (information provided by the client).
Signage and Environmental Graphics: Mockups or designs for signage, such as storefronts or event banners (information provided by the client).
Final File Formats and Source Files
ditable Source Files: Original files (e.g., AI, PSD) for all assets if the client needs future edits.
File Formats: Deliverables in versatile formats (e.g., SVG, EPS, PNG, JPEG, PDF) for digital, web, and print use.
Madré 's other services
Starting at$350
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Madré Basson Braga, Portugal
Brand Identity PackageMadré Basson
Starting at$350
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
I offer a cohesive brand identity package that not only visually defines your brand but also aligns with your business goals, ensuring consistency across all touchpoints. From a distinctive logo suite to brand guidelines, color palettes, typography, and custom templates, every element is crafted to create a memorable and professional brand presence. My approach focuses on balancing strategic design with flexibility, so your brand feels both distinctive and adaptable across digital and print media.
What's included
Logo Suite
Primary Logo: The main, full-color version of the logo.
Alternative Logo Versions: Variations such as horizontal, stacked, monochrome, and simplified versions for different contexts.
Sub mark and Icon: Standalone icons or simplified versions of the logo for small spaces, like social media or favicons.
Colour Palette
Primary and Secondary Colours: The full colour palette, with primary brand colours and secondary accent colours.
Colour Codes: Detailed colour codes in HEX, RGB, CMYK, and Pantone for accurate colour reproduction across print and digital media.
Typography Guidelines
Primary and Secondary Fonts: A selection of typefaces for headers, subheadings, and body text, with usage guidelines.
Font Licenses or Recommendations: Licensing information or recommendations on where to download or purchase the fonts.
Brand Guidelines Document
Usage Guidelines: Rules for logo usage, including spacing, size, and positioning.
Color and Typography Usage: Instructions on how to apply the color palette and typography across different media.
Imagery and Graphic Style: Visual guidelines for photography, icons, and graphic elements to ensure consistency.
Tone of Voice and Messaging: Guidelines on brand tone, language, and messaging for consistent communication.
Business Stationery
Business Card Design: Design templates or layouts for business cards, ready for printing.
Letterhead and Envelope: Branded letterhead and envelope templates in digital formats for print.
Email Signature: A branded email signature template, including logo, contact information, and links.
Social Media Kit
Profile and Cover Images: Optimized logo versions and cover images for social media platforms (e.g., Facebook, LinkedIn, Twitter).
Post Templates: Branded templates for posts, stories, or other social media graphics.
Social Media Guidelines: Instructions on how to maintain brand consistency across social platforms.
Branded Templates
Presentation Template: Branded PowerPoint or Google Slides template for internal and client presentations.
Document Templates: Branded templates for internal documents (e.g., reports, proposals, invoices).
Additional Visual Assets
Packaging Design: Templates or design elements for packaging if the brand includes physical products (information provided by the client).
Signage and Environmental Graphics: Mockups or designs for signage, such as storefronts or event banners (information provided by the client).
Final File Formats and Source Files
ditable Source Files: Original files (e.g., AI, PSD) for all assets if the client needs future edits.
File Formats: Deliverables in versatile formats (e.g., SVG, EPS, PNG, JPEG, PDF) for digital, web, and print use.
Madré 's other services
$350