What's included

• Logo Suite

  Primary Logo: The main, full-color version of the logo. Alternative Logo Versions: Variations such as horizontal, stacked, monochrome, and simplified versions for different contexts. Sub mark and Icon: Standalone icons or simplified versions of the logo for small spaces, like social media or favicons.

• Colour Palette

  Primary and Secondary Colours: The full colour palette, with primary brand colours and secondary accent colours. Colour Codes: Detailed colour codes in HEX, RGB, CMYK, and Pantone for accurate colour reproduction across print and digital media.

• Typography Guidelines

  Primary and Secondary Fonts: A selection of typefaces for headers, subheadings, and body text, with usage guidelines. Font Licenses or Recommendations: Licensing information or recommendations on where to download or purchase the fonts.

• Brand Guidelines Document

  Usage Guidelines: Rules for logo usage, including spacing, size, and positioning. Color and Typography Usage: Instructions on how to apply the color palette and typography across different media. Imagery and Graphic Style: Visual guidelines for photography, icons, and graphic elements to ensure consistency. Tone of Voice and Messaging: Guidelines on brand tone, language, and messaging for consistent communication.

• Business Stationery

  Business Card Design: Design templates or layouts for business cards, ready for printing. Letterhead and Envelope: Branded letterhead and envelope templates in digital formats for print. Email Signature: A branded email signature template, including logo, contact information, and links.

• Social Media Kit

  Profile and Cover Images: Optimized logo versions and cover images for social media platforms (e.g., Facebook, LinkedIn, Twitter). Post Templates: Branded templates for posts, stories, or other social media graphics. Social Media Guidelines: Instructions on how to maintain brand consistency across social platforms.

• Branded Templates

  Presentation Template: Branded PowerPoint or Google Slides template for internal and client presentations. Document Templates: Branded templates for internal documents (e.g., reports, proposals, invoices).

• Additional Visual Assets

  Packaging Design: Templates or design elements for packaging if the brand includes physical products (information provided by the client). Signage and Environmental Graphics: Mockups or designs for signage, such as storefronts or event banners (information provided by the client).

• Final File Formats and Source Files

  ditable Source Files: Original files (e.g., AI, PSD) for all assets if the client needs future edits. File Formats: Deliverables in versatile formats (e.g., SVG, EPS, PNG, JPEG, PDF) for digital, web, and print use.