Brand Design

Catherine Wu

Starting at

/hr

About this service

Summary

A compelling brand identity is the cornerstone of establishing a lasting and memorable connection with the audience, conveying a brand's values, personality, and essence in a way that resonates and leaves a meaningful impact. As a brand designer, my role is to help build a strong, cohesive, and impactful brand identity that resonates with your audience, and communicates your values effectively.

The Process

Initial Consultation: Every design begins with understanding. In our initial consultation, we will define the brand's design vision, business goals and values. This dialogue lays the foundation, ensuring that our design direction aligns seamlessly with your brand aspirations, strategy and creative direction.

Market Research: Before putting pen to paper, we analyze the market, study your competitors, and understand the latest trends. This ensures that your brand identity is not only unique but also positioned optimally in your industry.

Project Scope and Timeline: Receive an in-depth project proposal encompassing budget details, project timeline, and the strategic design approach.

Project Kickoff: Once we're on the same page, we will begin the design journey!

What's included

Logo Design
Primary Logo: The main representation of the brand. Secondary Logo: A variation of the primary logo for different use cases. Logo Usage Guidelines: Instructions on how to use the logo appropriately, including size, spacing, colors, and backgrounds.
Color Palette:
A set of primary and secondary colors that reflect the brand's personality and values
Typography Guidelines
Fonts or typefaces to be used for headings, subheadings, and body text. Font pairings and size recommendations for different applications.
Brand Imagery
Guidelines on the types of images, illustrations, and photographs that align with the brand's visual style. Recommendations for image treatments, filters, and effects that enhance the brand's aesthetic.

Example projects