Campaign Concept & Hero Key VisualMauricio Pontual
Give your campaign a clear idea and a visual people remember. I turn an existing brand brief into a creative direction, a finished hero image and layouts ready for your launch channels.
CAMPAIGN CONCEPT & HERO KV — US$1,200
• One brand, one product or offer, one campaign message.
• Brief review and two creative concept boards with rationale, visual references and one headline route per concept.
• One selected concept developed into one finished hero key visual.
• AI-assisted image production, compositing and final art direction for that hero visual.
• Three layouts from the same hero: 1:1, 4:5 and 9:16, with approved headline, logo and CTA.
• A concise direction PDF showing the idea, palette and image treatment.
• Two consolidated revision rounds: one on the selected concept, one on the first finished KV and layouts.
PROCESS & TIMING
Week 1: brief, two creative routes and selection of one direction.
Week 2: hero production, layout adaptations, revision and handoff.
Allow two weeks after all materials arrive, with feedback within two business days per review. Production follows concept approval; delayed approvals shift delivery.
DELIVERY
One hero image at 4,000 px on the long edge, three digital layouts as JPG/PNG, a layered master layout file and a direction PDF. Final dimensions are agreed at kickoff. AI source workflows, unused concepts and raw generations are not included.
OPTIONAL EXTENSIONS
One additional static layout using the approved hero: +US$100. One additional hero composition in the same approved direction: +US$350. Film, extensive copywriting, new campaign concepts, physical production, print preparation and media buying are separate scopes.
WHAT I NEED
Your objective, audience, core message, brand guidelines, product references, logo files, approved claims, target channels and deadline. This package builds on your existing brand and positioning.
RELEVANT WORK
Sardinhas shows a connected visual campaign; Barile translates the production process into a product image; Le Chameau demonstrates a campaign concept. Spec and independent projects are labeled in the portfolio.
Send your brief and launch date to start a focused campaign sprint.
FAQs
Example work
Mauricio's other services
Starting at$1,200
Duration2 weeks
Tags
AI Artist
Art Director
Creative Director
Service provided by
Mauricio Pontual proRio de Janeiro, Brazil
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- Followers
Campaign Concept & Hero Key VisualMauricio Pontual
Starting at$1,200
Duration2 weeks
Tags
AI Artist
Art Director
Creative Director
Give your campaign a clear idea and a visual people remember. I turn an existing brand brief into a creative direction, a finished hero image and layouts ready for your launch channels.
CAMPAIGN CONCEPT & HERO KV — US$1,200
• One brand, one product or offer, one campaign message.
• Brief review and two creative concept boards with rationale, visual references and one headline route per concept.
• One selected concept developed into one finished hero key visual.
• AI-assisted image production, compositing and final art direction for that hero visual.
• Three layouts from the same hero: 1:1, 4:5 and 9:16, with approved headline, logo and CTA.
• A concise direction PDF showing the idea, palette and image treatment.
• Two consolidated revision rounds: one on the selected concept, one on the first finished KV and layouts.
PROCESS & TIMING
Week 1: brief, two creative routes and selection of one direction.
Week 2: hero production, layout adaptations, revision and handoff.
Allow two weeks after all materials arrive, with feedback within two business days per review. Production follows concept approval; delayed approvals shift delivery.
DELIVERY
One hero image at 4,000 px on the long edge, three digital layouts as JPG/PNG, a layered master layout file and a direction PDF. Final dimensions are agreed at kickoff. AI source workflows, unused concepts and raw generations are not included.
OPTIONAL EXTENSIONS
One additional static layout using the approved hero: +US$100. One additional hero composition in the same approved direction: +US$350. Film, extensive copywriting, new campaign concepts, physical production, print preparation and media buying are separate scopes.
WHAT I NEED
Your objective, audience, core message, brand guidelines, product references, logo files, approved claims, target channels and deadline. This package builds on your existing brand and positioning.
RELEVANT WORK
Sardinhas shows a connected visual campaign; Barile translates the production process into a product image; Le Chameau demonstrates a campaign concept. Spec and independent projects are labeled in the portfolio.
Send your brief and launch date to start a focused campaign sprint.
FAQs
Example work
Mauricio's other services
$1,200