Brand Identity & Launch Kit by Mauricio PontualBrand Identity & Launch Kit by Mauricio Pontual
Brand Identity & Launch KitMauricio Pontual
Cover image for Brand Identity & Launch Kit
Launch with a brand people can recognize across every touchpoint. I connect your business brief to a distinctive identity and a focused set of launch assets, with senior art direction from concept to final files.
BRAND & LAUNCH KIT — US$2,500 For one brand with an approved name and a clear audience. • Kickoff and a concise brand-direction document. • Two visual territories; one selected direction developed. • Primary logo, secondary lockup and icon. • Color palette, typography pairing and supporting graphic language. • A practical 12–16-page brand guide. • Three static launch layouts: one social post, one story and one web banner. • Two consolidated revision rounds: one on the selected identity, one on applications. • Organized logo source files and export package.
PROCESS & TIMING Week 1: brief, references and visual territories. Week 2: selected identity development and first revision. Week 3: launch layouts, guide, final revision and handoff. The three-week schedule starts after the brief and assets are complete. Feedback is due within two business days per review; delays move the delivery date.
DELIVERY Logo files: AI or SVG vector masters, PDF, transparent PNG and JPG. Brand guide: PDF. Launch layouts: editable design files plus JPG/PNG exports at agreed dimensions. Font names and license links are included; paid font licenses are purchased separately.
OPTIONAL EXTENSIONS One packaging label or sleeve on a supplied final dieline: +US$900, up to one SKU and two revision rounds; allow one additional week. Additional SKU using the approved system: +US$200. Naming, structural packaging, full brand strategy, website development and larger campaign production require a separate scope.
WHAT I NEED Your approved brand name, business and audience overview, positioning or existing strategy, competitors, references, required dimensions and launch date. For packaging: final dieline and approved product copy.
RELEVANT WORK Beyond Capsule and Sardinhas demonstrate identity, packaging and campaign continuity; Nordmørk shows a complete visual world. Independent concepts are labeled as such in the portfolio.
Send your brand brief and launch date to book this package.
FAQs

Starting at$2,500
Duration3 weeks
Tags
Art Director
Brand Designer
Packaging Designer
Service provided by
Mauricio Pontual proRio de Janeiro, Brazil
44
Followers
Brand Identity & Launch KitMauricio Pontual
Starting at$2,500
Duration3 weeks
Tags
Art Director
Brand Designer
Packaging Designer
Cover image for Brand Identity & Launch Kit
Launch with a brand people can recognize across every touchpoint. I connect your business brief to a distinctive identity and a focused set of launch assets, with senior art direction from concept to final files.
BRAND & LAUNCH KIT — US$2,500 For one brand with an approved name and a clear audience. • Kickoff and a concise brand-direction document. • Two visual territories; one selected direction developed. • Primary logo, secondary lockup and icon. • Color palette, typography pairing and supporting graphic language. • A practical 12–16-page brand guide. • Three static launch layouts: one social post, one story and one web banner. • Two consolidated revision rounds: one on the selected identity, one on applications. • Organized logo source files and export package.
PROCESS & TIMING Week 1: brief, references and visual territories. Week 2: selected identity development and first revision. Week 3: launch layouts, guide, final revision and handoff. The three-week schedule starts after the brief and assets are complete. Feedback is due within two business days per review; delays move the delivery date.
DELIVERY Logo files: AI or SVG vector masters, PDF, transparent PNG and JPG. Brand guide: PDF. Launch layouts: editable design files plus JPG/PNG exports at agreed dimensions. Font names and license links are included; paid font licenses are purchased separately.
OPTIONAL EXTENSIONS One packaging label or sleeve on a supplied final dieline: +US$900, up to one SKU and two revision rounds; allow one additional week. Additional SKU using the approved system: +US$200. Naming, structural packaging, full brand strategy, website development and larger campaign production require a separate scope.
WHAT I NEED Your approved brand name, business and audience overview, positioning or existing strategy, competitors, references, required dimensions and launch date. For packaging: final dieline and approved product copy.
RELEVANT WORK Beyond Capsule and Sardinhas demonstrate identity, packaging and campaign continuity; Nordmørk shows a complete visual world. Independent concepts are labeled as such in the portfolio.
Send your brand brief and launch date to book this package.
FAQs

$2,500