I create thoughtful brand identities for hospitality, beauty, food, wellness and lifestyle brands that want to feel distinctive, refined and consistent.

My approach combines brand strategy, typography, editorial thinking and visual storytelling to build an identity that works across both digital and physical touchpoints.

Depending on the project, the service can include:

• Creative direction and visual concept • Logo and wordmark development • Typography and colour system • Brand marks and graphic elements • Art direction and image direction • Packaging or printed touchpoints • Social and digital applications • Brand guidelines or presentation deck

Rather than designing a logo in isolation, I focus on creating a visual system that gives the brand a clear atmosphere and point of view.

Especially suited for boutique hospitality, restaurants, cafés, beauty, wellness, fragrance, food and independent lifestyle brands.