Brand Identity Design for Alma del Mar Hotel

Alma del Mar is a fictional 12-room boutique hotel imagined along the Mediterranean coast.

The identity was created around a slower, more intimate idea of hospitality

— warm, personal and slightly nostalgic. Through a visual direction I call Kokkuri Retro, sun-faded Mediterranean colours, tactile details and editorial elements come together to shape a hotel that feels lived in rather than overly polished.

A small place designed for long mornings, quiet afternoons and stays that feel personal.

Alma del Mar is a fictional 12-room boutique hotel imagined along the Mediterranean coast — warm, intimate and shaped by a slower way of staying.

The experience begins with an invitation to slow down. Long breakfasts, open windows, sea air and rooms designed to make guests want to stay a little longer.

With only twelve rooms, Alma del Mar is intentionally intimate. Fewer rooms create more privacy, more character and a more personal relationship with every guest.

The hotel is organised across five levels: shared spaces and a garden terrace on the ground floor, twelve guest rooms above, and a rooftop pool and bar overlooking the Mediterranean.

The identity extends into the everyday guest experience

— from the first morning light to room keys, slippers, towels and bathroom amenities. Every detail belongs to the same visual world.

The visual direction, Kokkuri Retro, combines warm orange, faded yellow, soft beige, Mediterranean blue and sun-washed green. “Kokkuri” is a Japanese expression for colours that feel rich, warm and comforting

— vivid, but never loud.

Alma del Mar is designed as more than a place to sleep. It is a slower way to experience the Mediterranean

— quiet swims, long lunches, sunset drinks and time with nowhere else to be.

A slower rhythm. A warmer kind of luxury. A stay that feels personal.