A new business knows what it wants to build. It doesn't yet have the language, the positioning, or the visual system to make anyone else see it the same way. Strategy first, then identity. Everything from positioning through to a visual system ready to launch with.

Brand strategy document Research, positioning, brand architecture, naming, and brand voice and messaging. The foundation every visual decision builds from.

Visual identity system Logo suite, color, typography, imagery, graphic language, and applications. A complete system built to hold across every surface.

Brand guidelines Usage rules and standards for every brand element. Delivered as a PDF and a working Figma file your team can pick up immediately.

Production-ready assets Final files in SVG, PNG, PDF, and source formats. Organized and labeled.

Week 1: Discovery and research. Kickoff call, competitive landscape, audience, market context. Week 2: Strategy. Positioning, architecture, naming, brand voice. Week 3: Creative direction. Visual direction presented with rationale. Feedback and iteration. Week 4-5: Identity build. Logo, type, color, visual language, applications. Week 6: Guidelines, asset handover, walkthrough call.

4 to 6 weeks typical. Two revision rounds at each design stage.

Three milestones: deposit to begin, midpoint, delivery.