Something stopped working. Maybe the brand grew past its original identity. Maybe the business shifted and the look no longer reflects what it is. Maybe it was built in a rush and never got the system it needed. This engagement rebuilds it, keeping what still works and letting go of what doesn't.

Brand audit report Findings and recommendations on what stays and what changes. The starting point for everything that follows.

Updated brand strategy Revised positioning, architecture, and brand voice. Scope depends on how much of the current strategy still holds.

Visual identity system Redesigned logo suite, color, typography, imagery, graphic language, and applications. A new system built on what already works.

Brand guidelines Updated usage rules and standards for every brand element. PDF and working Figma file.

Production-ready assets Final files in SVG, PNG, PDF, and source formats. Organized and labeled.

Week 1: Discovery and brand audit. What's working, what isn't, what the business needs now. Week 2: Strategy review and creative direction. Visual direction presented with rationale. Week 3-5: Identity rebuild. Logo, type, color, visual language, applications. Week 6-8: Guidelines, transition support, asset handover, walkthrough call.

4 to 8 weeks depending on scope. A visual refresh runs on the faster end, a full strategic rebrand takes the full timeline.

Three milestones: deposit to begin, midpoint, delivery.