LUX&CO · Brand Identity

Brand identity and creative direction for Lux&Co, a luxury reseller based across Dubai, Hong Kong, and Melbourne. The engagement ran over four years, starting with the visual identity and growing into ongoing social media, campaigns, product launches, and seasonal content.

The visual system was built to hold across years of output, not just a single rollout. Every touchpoint, from e-commerce and product photography to signage, packaging, and social, runs through the same language.