LUX&CO · Brand Identity

Introducing LUX&CO: Redefining Luxury with Swiss Timepieces, Hermès Handbags, and Exquisite Jewelry. Based in Dubai, Hong Kong, and Melbourne, with the brand strategy in place, I carefully crafted the visual identity.

The combination of a black pearl color and light gray, accented by the color lynch, evokes class, seriousness, and an air of opulence. The extended bold sans-serif typography adds a touch of sophistication and high-end luxury to the brand. the overall identity embraces a clean editorial approach, focusing on achieving a look that is both sophisticated and undeniably luxurious.