CEMENT is our strategy-only program that transforms your business idea into a rock-solid brand foundation. We crystallize your vision into a precisely positioned, cohesive strategy—creating an unbreakable core that's primed for execution.

IMMERSION | The mission begins with addressing big brand questions and thoroughly exploring your vision. We work to understand your business's unique challenges and opportunities. We conduct a deep dive into audience demographics, culture, market trends, and future ambitions.

STRATEGY | We develop a comprehensive strategy and articulate your brand agenda. Through this process, your unique positioning takes shape.

IDENTITY FOUNDATION | Mission, vision, and values are crystallized. Brand personality emerges through archetypal analysis and identification, serving as guiding principles for both verbal and visual identity aspects.

MILESTONE 1

• Onboarding

• 1:1 Interview

• Golden Circle

• Frame Mapping

• Frame Mapping Application

• Positioning

• Values

MILESTONE 2

• Revisions

•. Archetypal Identification

• Brand Archetype

• Customer Personas (x3)

• Mission Statement

• Vision Statement or Manifesto

• Brand Architecture (optional)

MILESTONE 3

• Revisions

• Digital Brand Strategy Book