CEMENT | Brand Strategy

pro
Top Independent

Axel B

5

(1)

Starting at

$

4,200

About this service

Summary

CEMENT is our strategy-only program that transforms your business idea into a rock-solid brand foundation. We crystallize your vision into a precisely positioned, cohesive strategy—creating an unbreakable core that's primed for execution.

Process

IMMERSION | The mission begins with addressing big brand questions and thoroughly exploring your vision. We work to understand your business's unique challenges and opportunities. We conduct a deep dive into audience demographics, culture, market trends, and future ambitions.
STRATEGY | We develop a comprehensive strategy and articulate your brand agenda. Through this process, your unique positioning takes shape.
IDENTITY FOUNDATION | Mission, vision, and values are crystallized. Brand personality emerges through archetypal analysis and identification, serving as guiding principles for both verbal and visual identity aspects.
MILESTONE 1
• Onboarding
• 1:1 Interview
• Golden Circle
• Frame Mapping
• Frame Mapping Application
• Positioning
• Values
MILESTONE 2
• Revisions
•. Archetypal Identification
• Brand Archetype
• Customer Personas (x3)
• Mission Statement
• Vision Statement or Manifesto
• Brand Architecture (optional)
MILESTONE 3
• Revisions
• Digital Brand Strategy Book

What's included

  • Brand Strategy

    DELIVERABLES • A crystallized brand strategy based on a solid positioning and distinct personality that will serve as a foundation to a comprehensive identity.

Example projects

Brand Refresh and Packaging for Woof Gang Bakery

Rebranding a Dubai-based Boutique Luxury Renovations Firm

Recommendations

(5.0)

Recommended

I had the pleasure of working with Axel and I couldn't be more satisfied with the results. From the outset, Axel demonstrated a keen understanding of our brand vision and target audience. Axel's creativity shone through in every aspect of the project. The advertising concepts were innovative and eye-catching, perfectly capturing our brand essence. What impressed me most was Axel's ability to maintain open communication throughout the process. The final deliverables have significantly elevated ou

Duration

2 weeks

Skills and tools

Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Work with me

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