Brand Identity Design | Essentials Package
Contact for pricing
About this service
Summary
Process
FAQs
Is this enough if I’m just starting out?
Absolutely. This package is perfect if you're in the early stages, testing your idea, or want to show up intentionally without committing to a full-blown brand identity just yet.
Will I get a logo I can actually use?
Yes! You'll receive a logo suite that includes primary, secondary, and favicon versions ready for the web, socials, or pitch decks.
What if I want to upgrade later?
You totally can. This package is a great foundation, and if you decide to expand into a full strategic identity later, we can build on what we've already created.
Can we extend the timeline if I need more time to give feedback?
Absolutely- just let me know in advance! This package is designed as a focused two-week sprint: quick, intentional, and collaborative. That said, I’m always open to making space if your schedule needs it. As long as we align on expectations before we begin, we can keep the process smooth and stress-free.
What's included
Creative Direction
We’ll kick things off with two high-level moodboards to explore different directions. This sets the tone for your brand’s look and feel, from color and type inspiration to overall vibe.
Logo Suite
A thoughtfully designed logo suite including primary and secondary logo variations, plus a favicon, ready for digital, print, and anywhere you want to show up.
Color & Typography System
A cohesive palette and typography system that reflects your brand’s personality and works across platforms. You’ll know exactly what to use and how.
Mini Brand Guidelines
A handy two-page guide that lays out how to apply your new identity- clear, visual, and actually usable.
Revisions
We include two rounds of refinements for each deliverable to make sure everything feels right before we wrap.
Example projects
Recommendations
(5.0)
Client • Apr 5, 2025
Recommended
Kajal was great to work with from start to finish! We had a tight timeline, and she managed it effortlessly delivering what we needed well on time. Took feedback and implemented it quickly. Ending result turned out great! Highly recommended
Recommended
Repeat customer! Worked with Kajal on another project where she delivered exceptional results, quickly jumped into another one and got the same result once again. Highly recommended.
Client • Apr 5, 2025
Client • Jan 14, 2025
Recommended
Super happy with the branding assets Kajal made for us!
Client • Jun 20, 2024
Recommended
Ashna at MDbio Wellness hired Kajal and recommends working with them
Client • Apr 1, 2024
Recommended
Kajal is a top-notch designer! Her creativity transforms visions into stunning visuals. Excellent communicator, making collaboration smooth. Highly recommend!
Client • Mar 13, 2023
Recommended
Working with Kajal has been a great experience. She consistently provides creative, expert work that fits our brand very well. She has always delivered her work within our deadlines and communicates regularly during the creative/development process. Her illustrations are used throughout our Web site and marketing collateral and have become a key component in our marketing. I highly recommend Kajal.
Recommended
Kajal is a talented professional who delivers exceptional work on time.
Client • Aug 16, 2023
Client • Mar 22, 2023
Recommended
Kajal was working on the branding identity for an NFT social media marketing tool MagicMint. She took over the branding identity part and executed everything smoothly. It was a very pleasant experience working with her, great communication, availability and on time delivery of tasks. She shared the progress with me through the process and made sure we were aligned on everything. Would be very happy to work with her again in the future!
Client • Mar 14, 2023
Recommended
I have hired Kajal several times for illustration work. She has been very good at setting and meeting deadlines. She has always been responsive to feedback and is able to help steer the creative direction as well. The results are great and I would definitely hire her again.
Client • Mar 14, 2023
Recommended
I recommend Kajal for any of your graphic design needs. Kajal has been able to take creative direction and turn it into stunning graphics. She is professional, attentive, and very easy to work with. What I love most about her is her willingness to learn and also reliability despite being in a very different timezone. I look forward to out future collaboration.
Skills and tools
Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma