Visual Identity Design

Elvira Ozuna

(0)

Starting at

1,100

About this service

Summary

Through a strategic brand analysis and creative direction, we’ll ensure your visual identity reflects your brand’s essence and resonates with your audience.

Process

01 / Discovery & Brand Analysis

Brand Questionnaire & Briefing: You’ll provide detailed responses covering your brand’s values and vision. I’ll analyze these answers and clarify any gaps before proceeding.

Brand Analysis: I’ll review your responses and conduct competitor research to identify opportunities for differentiation. This stage combines the briefing and analysis phases to understand your brand's essence and market position.

02 / Creative Direction

Based on insights from the analysis, I’ll establish a visual identity foundation. I’ll present a Creative Direction Document that includes:

Brand Keywords: Core values and personality descriptors.

Competitor Audit: Summary of competitors' strengths and customer perceptions.

Target Audience Insights: Understanding how your audience views your brand.

Using these references, I’ll provide 2-3 mood board options that represent potential creative directions for your brand.

03 / Design Concept

Concept Creation: I’ll sketch and refine the initial concepts based on the approved creative direction and the research conducted. You’ll receive three concepts, each showcasing logo options, color schemes, typography, and mockups.

Presentation & Feedback: I’ll share a document outlining each design element and logo concepts. After your review, you'll provide consolidated feedback.

Refinement: We’ll revise the chosen concept as needed. Upon approval, I’ll create any brand collateral (e.g., stationery, packaging) following the same feedback process.

04 / Finalizing the Project

Brand Guidelines: I’ll deliver a comprehensive guide on using your new brand assets.

Offboarding: We’ll conduct a final review and wrap up the project, ensuring you’re ready to implement your new brand identity with confidence. I’ll also provide support for file delivery and any additional collateral.

FAQs

What information do you require from me?
I need insights into your brand strategy, including its purpose, target audience, competitors, and value proposition, which will be collected through a brand questionnaire.
How many rounds of revisions do you offer?
I provide three rounds of revisions to ensure the final design meets your expectations.
Do you offer payment plans?
Yes! I require a 50% deposit via PayPal to secure your project, with the remaining balance due upon completion.
Can I request additional design work in the future?
Absolutely! I offer ongoing design services for any additional materials you may need after the initial project is complete.
Can we communicate outside the project portal?
While I prefer all project-related communication to take place in Asana for better organization, feel free to email or DM me on Instagram for any quick questions.
Why is investing in branding important?
Investing in branding is essential for attracting the right audience, building trust, differentiating your brand from competitors, and driving growth.
I'm just starting out and not yet profitable; should I invest in branding?
It's wise to validate your product or service first. Once you have established demand, investing in branding can significantly enhance your growth potential.
Will I own the final designs?
Yes, once the final payment is made, you will have full ownership of the design files. Please keep in mind that some third-party assets, such as fonts, may require separate licensing.
Do I need to consider rebranding?
If your current brand isn’t resonating with your audience or doesn’t reflect your core values, it may be time to explore a rebranding strategy.

What's included

Creative Direction Presentation
A document that outlines key points for establishing your brand's unique market differentiation through its visual identity. Additionally, the document will present various options for the "look and feel" of your visual identity through mood boards.
Concept Presentation
Three unique logo concepts to choose from, each with a distinct visual direction.
Visual Identity
Full Logo Suite / Color palette / Typography Pairing / Brand Pattern / Photography Direction / Iconography - Brand Graphics
Brand Launch Kit
Includes a personalized, professional business card design, 6 custom social media posts, 6 story templates, a ready-to-upload profile picture, and 3 highlight covers—everything you need to kick-start your brand!
Style Guide or Brand Guide Document
A comprehensive document outlining all brand elements and their proper use.
Files
The logo variations will be provided in multiple formats (AI, EPS, SVG, PNG, JPEG, PDF), while other assets like the brand pattern and additional elements will be delivered in JPEG, PDF, and AI formats (if applicable).

Example projects