What's included

• Discovery Call

  We will have a quick one-hour meeting so we can get to know each other, your expectations, and your brand better.

• Brand Strategy

  We will work on developing your brand essence, a unique process for every brand. It usually includes determining: the brand Voice, the brand messaging, the brand persona & personality, a target audience study, and a competitor analysis.

• Moodboard

  A clear inspo on the creative direction of the brand.

• Logo Variations Family

  Depending on each brand, but generally logo variations include: primary logo, secondary logo, submark, and logo mark to provide flexibility for logo placement and increase brand recognition.

• Color Palette

  These will be your main brand colors to adopt all over your brand assets to stay consistent.

• Typography Styling

  Fonts Pairings that reflect your brand's vibes.

• Brand Icons & Patterns

  These elements will be custom-made for your brand to create a sense of homogeneity within your brand graphics.

• Brand Guide Sheet or Booklet

  A clear guide on how to use each of your assets respectively so you can stay on brand and maintain the visual identity of your brand