My approach goes beyond surface aesthetics: it’s about creating packaging that tells your brand story, attracts the right audience, and communicates value at a glance. Each design is built on a balance between structure and creativity, style and clarity, emotion and function. Over time, my packaging work has helped brands in health, wellness, tech, and beauty launch confidently, strengthen recognition, and grow their sales 2x and beyond. Design that doesn’t just look good on the shelf, it makes your product impossible to ignore.

1. Discovery & Research We begin by understanding your brand, target audience, and product positioning. This includes reviewing competitors, analyzing market trends, and gathering inspiration to define the visual direction.

2. Strategy & Creative Brief Based on our insights, we create a strategy that defines your packaging’s purpose, tone, and design goals. You’ll receive a short creative brief outlining the concept, colors, typography, and messaging approach.

3. Concept Development I develop 1-2 initial design concepts (depending on scope) that explore different creative directions.

4. Feedback & Refinement You review the concepts, share your feedback, and we refine the chosen direction. This stage includes adjusting layout, typography, color balance, or other design details to perfect the final look.

5. Finalization & Print-Ready Files Once approved, I prepare all final packaging files in the required formats (AI, PDF, etc.) for print or production.

6. (Optional) Production Support If needed, I can coordinate with your printing supplier, review proofs, and ensure accurate color and material execution during production.