Complete Brand Identity: From Logo to Visual Style by Arua Mukash

Complete Brand Identity: From Logo to Visual Style

Arua Mukash

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About this service

Summary

I help health, wellness, tech, and beauty brands grow through powerful, strategy-led brand identity design. By merging visual clarity with storytelling, I create identities that attract your ideal audience and strengthen your brand presence. My work has supported multiple client launches and directly contributed to sales growth of 2x and beyond. Each design is built not only to inspire but to perform.

Process

Communication throughout the process is flexible: via email, Loom updates, etc, depending on your preference. Discovery & Research

We start with an initial questionnaire: this can be done through a Zoom call, a Google Form, or a Loom video, whichever is most convenient for you. We begin with an in-depth conversation about your business, goals, and audience. I analyze your market and competitors to understand the landscape your brand will live in. Strategy & Direction Together, we define your brand’s personality, values, and positioning. I create a moodboard or style direction that sets the visual foundation.

Concept Development I design 1-2 brand identity concepts, exploring logos, typography, and color palettes aligned with your strategy.

Refinement Based on your feedback, we refine the chosen concept until it feels polished, consistent, and truly representative of your brand.

Finalization The full brand identity package is prepared — logo files, color palette, font guidelines, and brand assets.

Delivery & Support You receive organized brand guidelines and assets ready for print and digital use. I also provide support for a smooth launch.

FAQs

What does your brand identity package include?
Our brand identity service typically includes a logo suite (primary, secondary, and icon marks), brand color palette, typography system, brand patterns or illustrations, and a style guide that ensures consistent visual use across platforms. (+packaging add-ons)
How long does it take to complete a brand identity project?
On average, a full brand identity project takes 2–4 weeks, depending on the scope and feedback turnaround time.
What deliverables will I receive at the end of the project?
You’ll receive your logo files in all necessary formats (AI, EPS, PDF, PNG, SVG), color palette codes, typography details, and a complete brand guide.
Do you provide revisions?
Yes. Each project includes up to 2 rounds of free revisions to ensure your satisfaction. Additional revisions can be added if needed.
What do you need from me to get started?
We’ll begin with a brief questionnaire or strategy call to learn about your business, target audience, and aesthetic preferences. Any existing materials or inspiration are also helpful.

What's included

Brand Moodboard
Visual representation of influences, ideas, and styles that will guide the direction of your brand
Logo Design
Deliverables include the main logo and its variations + 2 color variations
Color Palette
Carefully curated color palette for your brand
Brand's Fonts
Two font options provided, with free alternatives if paid fonts are not desired
Brand Elements/Patterns/Icons
Up to 5 custom digital elements and visuals to enhance your brand presence
Revision Rounds
Two rounds of revisions included in this package (within the 2 weeks scope after sending the deliverables)

Example projects