Complete Brand Identity: From Logo to Visual Style

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About this service

Summary

I help health, wellness, tech, and beauty brands grow through powerful, strategy-led brand identity design. By merging visual clarity with storytelling, I create identities that attract your ideal audience and strengthen your brand presence. My work has supported multiple client launches and directly contributed to sales growth of 2x and beyond. Each design is built not only to inspire but to perform.

FAQs

  • What does your brand identity package include?

    Our brand identity service typically includes a logo suite (primary, secondary, and icon marks), brand color palette, typography system, brand patterns or illustrations, and a style guide that ensures consistent visual use across platforms. (+packaging add-ons)

  • How long does it take to complete a brand identity project?

    On average, a full brand identity project takes 2–4 weeks, depending on the scope and feedback turnaround time.

  • What deliverables will I receive at the end of the project?

    You’ll receive your logo files in all necessary formats (AI, EPS, PDF, PNG, SVG), color palette codes, typography details, and a complete brand guide.

  • Do you provide revisions?

    Yes. Each project includes up to 2 rounds of free revisions to ensure your satisfaction. Additional revisions can be added if needed.

  • What do you need from me to get started?

    We’ll begin with a brief questionnaire or strategy call to learn about your business, target audience, and aesthetic preferences. Any existing materials or inspiration are also helpful.

What's included

  • Brand Moodboard

    Visual representation of influences, ideas, and styles that will guide the direction of your brand

  • Logo Design

    Deliverables include the main logo and its variations + 2 color variations

  • Color Palette

    Carefully curated color palette for your brand

  • Brand's Fonts

    Two font options provided, with free alternatives if paid fonts are not desired

  • Brand Elements/Patterns/Icons

    Up to 5 custom digital elements and visuals to enhance your brand presence

  • Revision Rounds

    Two rounds of revisions included in this package (within the 2 weeks scope after sending the deliverables)

Example projects


Skills and tools

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Healthcare
Beauty
Fitness & Wellness