Brand Positioning & Content Strategy

Christopher Grate

Starting at

959

About this service

Summary

I’ll audit your brand’s current presence and build a clear, customized marketing strategy that helps you stand out, resonate, and convert. You’ll walk away with a tight positioning brief, clear narrative direction, and a content plan that drives results.

Process

Discovery Call – We align on your goals, voice, pain points, and growth bottlenecks.

Brand Audit – I analyze your digital presence, positioning, and competitive landscape.

Strategy Blueprint – I deliver a customized positioning brief, narrative framework, and a tactical content plan.

Feedback Loop – We review and refine together to ensure alignment.

Final Handoff – You receive a clean, actionable system that drives traction.

FAQs

What makes your approach different from a typical marketing strategist?
I combine brand storytelling, content systems, and performance insight to create strategies that are emotionally resonant and tactically effective. I don’t do fluff—I build traction engines.
What kind of results have you gotten?
I’ve helped generate $125K in sales on $15K spend, grown audiences by 30% in 3 months, and produced 6.3M+ engagements across organic and paid campaigns.
Do you offer ongoing support after the initial strategy is delivered?
Yes, I offer follow-up sessions and fractional CMO packages if you’re looking for implementation support beyond the blueprint.

What's included

Brand Positioning Brief
A distilled, strategic snapshot of who you are, what you offer, and why it matters—built to align internal teams and clarify external messaging. Includes: target archetype, value proposition, tone of voice, and differentiators.
Content Strategy Roadmap
A 406 week content strategy aligned to your core brand goals. Includes content pillars, narrative arcs, and formats across platforms—optimized to increase engagement, brand equity, and conversion.
Campaign Theme Development
Development of one core thematic campaign idea to unify your content across channels. Includes campaign tagline, messaging direction, visual cues, and strategic narrative triggers.
30-Day Editorial Plan
A tactical calendar with daily content ideas across platforms—mapped to your strategy and optimized for consistency. Includes suggested CTAs, formats, and hooks for each post.

Example projects