What's included

• Moodboards X2

  After the discovery call, I'll provide 2x moodboards to define the style and the direction we are going to go in creating the logo and brand communication.

• Logo Proposal X2

  If the first logo proposal doesn't satisfy your expectation no problem, I'll work on another proposal based on the feedback that you'll provide.

• Creative direction Keynote

  I'll use this keynote to show you the creative process behind my logo proposal. This pack includes 2 different logo proposal (if the first one doesn't fit your needs I'll work on the second one).

• Colours palettes

  Primary and Secondary color palette to use for the communication of your business. These include all the Pantone, RGB, CMYK, Hex codes.

• Typography pairing

  This include all the typefaces choice and instructions about how to use them on web and on printable files.

• Full logo suite

  Primary logo, secondary logo and submark in all the color variants (brand color, black, white) and in different format (PNG,JPG,PDF,SVG).

• Graphic elements and patterns

  Icons, illustrations, geometric elements and patterns: the things that you need to create outstanding graphic compositions and keeping consistency in your communication.

• Brand strategy and positioning

  A unique value that a brand presents to its customer. A marketing strategy brands create to establish brand identity while conveying their value proposition.

• Tone of voice and personality

  The expression and embodiment of your brand's personality, beliefs, and values—the person behind the brand.

• Communication guideliness

  All the instructions you need to know to create a consistent communication online and offline.

• Brand Manual

  It's a comprehensive document that serves as a blueprint for maintaining consistency and integrity in the visual and messaging elements of a brand. It is an essential tool for businesses, ensuring that every aspect of the brand's identity, from logo usage to typography, color schemes, imagery, remains uniform across various platforms and communication channels. You'll find clear instructions on how to use the logo correctly, specifying its variations, sizes, and placements. It outlines the approved color palette with specific color codes to ensure accurate reproduction, both in print and digital media. Typography guidelines indicate the preferred fonts for various applications, guaranteeing consistent messaging. Moreover, it provides guidance on creating a cohesive visual language for marketing materials, such as business cards, websites, and social media profiles. It might also include rules for photography, illustration and pattern usage that align with the brand's aesthetic.