What's included

• Moodboard X2

  After the discovery call, I'll provide 2x moodboards to define the style and the direction we are going to go in creating the logo and brand communication.

• Logo Proposal X2

  If the first logo proposal doesn't satisfy your expectation no problem, I'll work on another proposal based on the feedback that you'll provide.

• Creative direction Keynote

  I'll use this keynote to show you the creative process behind my logo proposal. This pack includes 2 different logo proposal (if the first one doesn't fit your needs I'll work on the second one).

• Colours palettes

  Primary and Secondary color palette to use for the communication of your business. These include all the Pantone, RGB, CMYK, Hex codes.

• Typography pairing

  This include all the typefaces choice and instructions about how to use them on web and on printable files.

• Full logo suite

  Primary logo, secondary logo and submark in all the color variants (brand color, black, white) and in different format (PNG,JPG,PDF,SVG).

• Graphic elements

  Icons, illustrations or geometric elements: the things that you need to create outstanding graphic compositions and keeping consistency in your communication.

• Business card

  A personal and appealing business card based on your brand style.

• Brand pattern

  A unique recognizable pattern to use on your packaging and elsewhere

• Brand Manual

  It's a comprehensive document that serves as a blueprint for maintaining consistency and integrity in the visual and messaging elements of a brand. It is an essential tool for businesses, ensuring that every aspect of the brand's identity, from logo usage to typography, color schemes, imagery, remains uniform across various platforms and communication channels. You'll find clear instructions on how to use the logo correctly, specifying its variations, sizes, and placements. It outlines the approved color palette with specific color codes to ensure accurate reproduction, both in print and digital media. Typography guidelines indicate the preferred fonts for various applications, guaranteeing consistent messaging. Moreover, it provides a series of mockups that shown how to use the colors, typography and logo on various objects and packagings.