Spatial Experience Design by Elva Yaputra

Spatial Experience Design

Elva Yaputra

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About this service

Summary

Translate your brand narrative into a world people can step into. a space shaped by your values and the way you want people to understand you.

Not a showroom. A place with purpose. A space that guides quietly.

The layout sets the rhythm. The atmosphere signals what matters. The details help people make sense of the story.

As they move through the environment, you begin to see patterns.. what draws them in, where they pause, what they return to.

Every product sits within context. Every placement has intention. Every interaction becomes a small piece of insight.

The space turns into more than an experience: it becomes a research ground, revealing how people respond to your story in real time.

This is where narrative becomes environment a world that expresses who you are, and a living study of how people connect with it.

What's included

Spatial layout concept
Designing the shape and flow of your retail or physical environment so it feels natural, clear, and aligned with your identity.
Customer flow mapping
Observing how people move through a space and refining the pathways to support comfort, discovery, and engagement.
Product display & story
Giving each product its own moment. Guiding the customers to understand its purpose and emotional value through thoughtful placement.
Sensory & atmospheric cues
Shaping the emotional tone of your space through light, colour, material, rhythm, and subtle sensory details.
Moodboard & visual direction
A visual map of the world you’re creating — showing atmosphere, feeling, and the experience you want people to have.

Example projects