What's included

• Experience Direction

  Setting the intention behind the journey; what people should understand, feel, and achieve as they move through the experience. This becomes the guiding direction for everything that follows.

• Interaction Framework & Mapping

  Structuring the steps, cues, and decision points people follow. Using wireframes, signals, prompts to make the journey clear and easy to follow. This turns intention into something tangible and understandable.

• Behavioral Insight

  Noticing repeated actions, hesitations, and choices to understand what feels intuitive. These insights become a practical guide your team can use long after the project ends.