Brand Story & Identity by Elva Yaputra

Brand Story & Identity

Elva Yaputra

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About this service

Summary

Every brand is built from layers. Some are obvious. Some are subtle. All of them influence how people understand you.

This stage brings those layers into one clear centre why the brand exists, what it stands for, and what people should experience when they meet it.

It’s not about creating a perfect story. It’s about building a foundation that feels real, and easy for people to step into.

When the core is defined, your audience knows where they stand. They feel included, respected, and able to grow with your brand.

The framework becomes the structure behind your decisions keeping everything aligned, focused, and meaningful.

It helps the brand add value to people’s lives not by speaking over them, but by involving them in the journey.

What's included

Narrative Blueprint
Uncovering the core story behind your brand's purpose, values, and the feeling you want people to carry after encountering you.
Brand Framework
Structuring the emotional themes, language patterns, and key ideas that guide how the brand expresses itself consistently.
Visual Atmosphere
Translating the narrative into a visual mood through colour, tone, texture, and reference imagery that shape the brand’s identity.
Audience journey
Mapping the small steps where people move from first impression to genuine understanding, building connection along the way.

Example projects