Brand Kickstart: Strategy and Identity Design Sprint

Jordan Sigmund

(0)

Starting at

3,995

About this service

Summary

Brand Kickstart is a brand discovery and creation sprint developed specifically for young companies who want to launch and scale with impact. Get to market fast without sacrificing strategy!

Key benefits

Unify your team: Rally your team behind a unique purpose and brand personality.

Build trust effectively: Connect with your audience, fostering loyalty and community in the process.

Reduce competition: Position with precision by aligning your unique qualities with the needs of your audience.

Demonstrate your potential: Inspire confidence in investors, partners and new team members alike.

Currently offering a $5,000 discount for the first few projects booked through Contra!

Process

Sprint one: Building the strategy

Collaborative workshops to help you dig deep into who you are, who you want to help, and why it matters.

Uncover your core: Identify your startup's unique values and personality to build a strong foundation.

Reverse-engineer your tribe: Dive into the minds and hearts of your audience to facilitate meaningful connections.

Claim your space: Pinpoint your strengths and strategically position your brand to stand out in the market.

The Schedule: Three workshops on a timeline that works for you, with a summary document provided shortly after.

Sprint two: Bring it to life

Craft the Visual ID: We’ll transform your brand from an abstract idea into visuals that captivate your audience.

Develop Your Voice: We’ll channel your ethos into messaging guidelines that attract and engage your best customers.

Effective Guidelines: Ensure consistency with a brand book to help you apply your brand intentionally across every touchpoint.

The Schedule: Moodboard presentation on Monday to gain alignment, with two brand options presented the following Monday. Up to two revisions are supported on one chosen concept, and final asset packages are delivered shortly after.

FAQs

How do your workshops work?
Workshops are set up for remote collaboration in FigJam — a browser-based whiteboarding software. We'll meet via video call and work through facilitated, collaborative activities. Sessions are 2-4 hours.
What do you need from us to make this a success?
Time is key. Ensure at least six hours of availability for 2-7 team members across several days for workshops. Consider including key decision makers, product development, marketing, and customer-facing roles like sales, customer support, and researchers. Moodboard and concept presentations can be as short as 30 minutes.
How do we communicate?
For video calls, we'll use Google Meet. For more async interim communication, we can connect via Slack or email.
Can we stagger payments?
Yes! Reach out to break payments up into a 50% deposit, 50% delivery fee schedule.

What's included

Foundational Brand Strategy
A comprehensive brand strategy to help your company scale with focus and impact. Leverages collaborative workshops to craft essential strategy points, such as: mission, vision, and purpose statements, brand personality, target audience personas, competitive analysis, and positioning.
Professional Visual ID
A high-quality visual identity tailored to your new brand strategy, including a logo package, typography system, color palette, and supporting graphical elements, for seamless adaptation across touchpoints.
Essential Tone of Voice and Messaging Style
Descriptive tone of voice guidelines and master style list that builds on your brand strategy and visual identity, promoting consistent messaging.
Comprehensive Brand Book
Comprehensive guidelines for your new brand strategy, visual identity, and messaging to ensure consistency across touchpoints, projects, and departments.

Example projects