The workbook is a very visual 33-page PDF that aids in identifying company focus, crafting brand personality, defining target audience, and analyzing market competition. It includes estimated completion times, reflection checkpoints, suggestions for further reading, and a glossary of key terms.

The time to complete the self-guided workbook. I recommend breaking it into a few sessions, and working with multiple team members if possible. If it feels like too much once you get into the weeds, we can always switch to a Brand Kickstart for more granular guidance.

For video calls, we'll use Google Meet. For more async interim communication, we can connect via Slack or email.

Yes! Reach out to break payments up into a 50% deposit, 50% delivery fee schedule.