The right visual identity ignites passion and creates an emotional connection with your community that goes far beyond your product or service – aligned with your brand strategy, it bridges the gap between mere planning and touchpoint execution.

Process

1) Strategy Analysation

To ensure your visual identity fully represents your brand, I analyse and study your brand strategy.

Analysing the findings of my research is how I create a custom strategy to tackle your project most effectively. I skip the guessing and base my creative solutions on real data.

2) Concept Creation

In concept creation, I explore visual solutions that are translated from your vision and your customers’ needs. My approach avoids unrealistic solutions that waste time. No fancy surprises here, just proven techniques to elevate your brand.

3) Style Guide

A concept is not a brand — yet.

In order to make the brand come alive, the design must be adapted to customer relevant touchpoints. Therefore I will provide you with a basic style guide, that helps your team or other designers use the brand assets the right way, to ensure consistency throughout all measures.