Lifecycle Email AutomationIsaac Olukoya
I build lifecycle email systems (welcome, onboarding, win-back) that turn one-time buyers into repeat customers.
You get 15-20 emails with segmentation and behavioral triggers, typically achieving 35-45% open rates and 2-3x repeat purchase frequency within 90 days. Built for e-commerce, SaaS, and course creators where LTV matters more than first purchase.
What's included
Welcome Series (5-7 emails)
First 7 days after purchase/signup. Builds relationship, sets expectations, guides first valuable action. No "thanks for your order" garbage.
Onboarding System (8-10 emails)
Days 8-30. Shows customers how to get maximum value. Answers questions before they ask. Celebrates progress. Reduces churn by 20-30%.
Win-Back Campaign (5-7 emails)
Detects inactive customers automatically. Re-engages with compelling reasons to return. Recovers 15-20% of at-risk revenue. Knows when to let go.
Segmentation Engine
New buyers get onboarded. Repeat customers get VIP treatment. Inactive users get won back. Everyone gets personalized. No one gets generic blasts.
ESP Integration & Launch
Entire system built in your platform (HubSpot, Klaviyo, Mailchimp, GoHighLevel). Tested. Launched. Monitoring set up. You flip the switch.
FAQs
If it's just "thanks for your order," yes. A real welcome series builds relationship over 5-7 emails and guides valuable actions beyond the purchase.
Behavioral triggers. If someone hasn't opened emails in 30 days, hasn't purchased in 60 days, or hasn't logged in (for SaaS), the sequence fires automatically.
Yes. I work with Klaviyo, Mailchimp, HubSpot, GoHighLevel, ActiveCampaign, and most ESPs. If you have something custom, we'll figure it out.
We'll segment by product line. Someone who bought Product A gets different onboarding than someone who bought Product B.
No. Even with 500 customers, proper lifecycle emails can double your repeat purchase rate. Bigger lists see bigger impact, but it works at any scale.
Promotional emails sell. Lifecycle emails build relationships, educate, and create conditions for people to want to buy again. Completely different psychology.
Example work
Isaac's other services
Contact for pricing
Tags
HubSpot
Kit
Klaviyo
MailChimp
Zapier
Founder
CEO
Marketing Director
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Isaac Olukoya proLagos, Nigeria
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Lifecycle Email AutomationIsaac Olukoya
I build lifecycle email systems (welcome, onboarding, win-back) that turn one-time buyers into repeat customers.
You get 15-20 emails with segmentation and behavioral triggers, typically achieving 35-45% open rates and 2-3x repeat purchase frequency within 90 days. Built for e-commerce, SaaS, and course creators where LTV matters more than first purchase.
What's included
Welcome Series (5-7 emails)
First 7 days after purchase/signup. Builds relationship, sets expectations, guides first valuable action. No "thanks for your order" garbage.
Onboarding System (8-10 emails)
Days 8-30. Shows customers how to get maximum value. Answers questions before they ask. Celebrates progress. Reduces churn by 20-30%.
Win-Back Campaign (5-7 emails)
Detects inactive customers automatically. Re-engages with compelling reasons to return. Recovers 15-20% of at-risk revenue. Knows when to let go.
Segmentation Engine
New buyers get onboarded. Repeat customers get VIP treatment. Inactive users get won back. Everyone gets personalized. No one gets generic blasts.
ESP Integration & Launch
Entire system built in your platform (HubSpot, Klaviyo, Mailchimp, GoHighLevel). Tested. Launched. Monitoring set up. You flip the switch.
FAQs
If it's just "thanks for your order," yes. A real welcome series builds relationship over 5-7 emails and guides valuable actions beyond the purchase.
Behavioral triggers. If someone hasn't opened emails in 30 days, hasn't purchased in 60 days, or hasn't logged in (for SaaS), the sequence fires automatically.
Yes. I work with Klaviyo, Mailchimp, HubSpot, GoHighLevel, ActiveCampaign, and most ESPs. If you have something custom, we'll figure it out.
We'll segment by product line. Someone who bought Product A gets different onboarding than someone who bought Product B.
No. Even with 500 customers, proper lifecycle emails can double your repeat purchase rate. Bigger lists see bigger impact, but it works at any scale.
Promotional emails sell. Lifecycle emails build relationships, educate, and create conditions for people to want to buy again. Completely different psychology.
Example work
Isaac's other services
Contact for pricing