Lifecycle Email Automation
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About this service
Summary
FAQs
I already have a welcome email. Do I still need this?
If it's just "thanks for your order," yes. A real welcome series builds relationship over 5-7 emails and guides valuable actions beyond the purchase.
How does the win-back sequence know when someone's inactive?
Behavioral triggers. If someone hasn't opened emails in 30 days, hasn't purchased in 60 days, or hasn't logged in (for SaaS), the sequence fires automatically.
Can you integrate this with Shopify/Klaviyo/WooCommerce?
Yes. I work with Klaviyo, Mailchimp, HubSpot, GoHighLevel, ActiveCampaign, and most ESPs. If you have something custom, we'll figure it out.
What if I have multiple product lines?
We'll segment by product line. Someone who bought Product A gets different onboarding than someone who bought Product B.
Do I need a big email list for this to work?
No. Even with 500 customers, proper lifecycle emails can double your repeat purchase rate. Bigger lists see bigger impact, but it works at any scale.
What's the difference between this and just sending promotional emails?
Promotional emails sell. Lifecycle emails build relationships, educate, and create conditions for people to want to buy again. Completely different psychology.
What's included
Welcome Series (5-7 emails)
First 7 days after purchase/signup. Builds relationship, sets expectations, guides first valuable action. No "thanks for your order" garbage.
Onboarding System (8-10 emails)
Days 8-30. Shows customers how to get maximum value. Answers questions before they ask. Celebrates progress. Reduces churn by 20-30%.
Win-Back Campaign (5-7 emails)
Detects inactive customers automatically. Re-engages with compelling reasons to return. Recovers 15-20% of at-risk revenue. Knows when to let go.
Segmentation Engine
New buyers get onboarded. Repeat customers get VIP treatment. Inactive users get won back. Everyone gets personalized. No one gets generic blasts.
ESP Integration & Launch
Entire system built in your platform (HubSpot, Klaviyo, Mailchimp, GoHighLevel). Tested. Launched. Monitoring set up. You flip the switch.
Example projects
Industries