Trial-to-Paid Conversion Optimization
Starting at
$
1,800
About this service
Summary
FAQs
What if I don't have an email platform yet?
I'll recommend one based on your needs (HubSpot for complexity, Kit for flexibility, Mailchimp for simplicity). Setup is extra but I can quote it.
Can you implement this in my ESP or do I have to?
I provide the implementation guide. You can do it yourself (2-3 hours) or I can do it for +$300.
What if my trial is shorter than 14 days or longer than 30?
The framework works for any trial length. I'll adjust email timing and urgency accordingly.
How do you know what will work for MY product specifically?
Discovery call covers your product, your users, your current blockers. The sequence is custom-built for you, not a template.
What if this doesn't improve my conversion rate?
60-day guarantee. If you implement this correctly and don't see a 3-5 percentage point lift, I'll rebuild the sequence. Free.
Do I need developer help to set this up?
No. If you can send an email in your platform, you can set this up using my guide.
What's included
Trial Email Sequence (8-10 emails)
Emails that move users from signup to first value in under 48 hours. Behavioral triggers included. No generic "welcome to our product" bullshit.
Activation Trigger Map
Shows exactly when each email fires based on user behavior (opened app, completed setup, went inactive). So engaged users convert faster and inactive users get re-engaged automatically.
ESP Implementation Package
Your sequence set up in HubSpot, Customer.io, Mailchimp, or whatever you use. With testing checklist so you don't accidentally blast 10,000 people.
Conversion Dashboard Setup
Google Analytics + your ESP configured to track what actually matters: activation rate, email → product engagement, trial → paid conversion. No vanity metrics.
60-Day Optimization Plan
What to test first (subject lines, timing, CTAs), how to test it, and when to scale. So you're not guessing after launch.
Duration
3 weeks
Skills and tools
Industries