This service is for new brands, businesses and organisations that need more than just a logo, but don’t require a full-scale brand system with extensive guidelines.

I’ll develop the core elements of your visual identity and make sure they work together as a coherent whole.

Logo design and core logo variations

Color palette

Typography system

Visual language and graphic direction

Basic usage guidance

Selected real-world applications

Final files prepared for print and digital use

The project moves through several stages, from understanding the brief and defining the direction to developing, reviewing and refining the identity.

Rather than presenting several unrelated concepts, I develop one carefully considered visual direction based on the agreed brief. The idea is to invest more thought and development into one strong solution instead of spreading the work across multiple superficial options.

You’ll have several opportunities to review the work, give feedback and refine the identity as it develops.

The result is a focused, flexible visual identity that gives your brand a strong foundation for future communication.