Strategy development to align with your goals

Bryony Rawson

Starting at

/hr

About this service

Summary

Marketing your organisation, streamlining your communications and keeping up with your online presence can be overwhelming. That’s where I come in.

Specialising in strategy set up complete with handy marketing assets, and easy-to-use templates using the tools and formats of your choice so you can move forward creating professional, on-brand materials without the hassle.

As much or as little as you need. Whether you’re just starting out or looking to re-brand or streamline, I’ll give you the tools to take control and make things simple.

So you can just get on with doing your thing. Easy as that.

Process

Phase 1: Discovery & Research

Client Consultation & Briefing – Initial meeting to understand business goals, challenges, target audience, and expectations.

Data Collection & Market Research – Gathering insights on industry trends, competitor strategies, customer behaviour, and existing marketing performance.

SWOT Analysis – Identifying strengths, weaknesses, opportunities, and threats to inform strategic direction.

Phase 2: Strategy Development

Defining Objectives & Success Metrics – Establishing clear goals and KPIs to measure progress and ROI.

Target Audience Profiling – Creating detailed customer personas to tailor messaging and engagement strategies.

Strategic Framework Development – Crafting the core strategy, including positioning, messaging, channel selection, and action plan.

Phase 3: Documentation & Deliverables

Comprehensive Strategy Document – Structuring findings, insights, and recommended actions into a detailed strategy report.

Actionable Implementation Plan – Outlining step-by-step execution tactics, timelines, and responsible parties.

Performance Measurement Framework – Defining KPIs, tracking tools, and optimisation guidelines.

Phase 4: Presentation & Handover

Stakeholder Presentation – Delivering a summary of the strategy and key takeaways to ensure alignment.

Implementation Guidance – Providing a reference document with best practices for execution.

Final Review & Q&A Session – Addressing any questions and advising on next steps.

What's included

Comprehensive Strategy Document
A detailed, structured document outlining the strategic approach, key objectives, target audience insights, and recommended actions to align with your goals and optimise return on investment.
Market and Competitor Analysis Report
A research-driven report providing an overview of industry trends, competitor positioning, and opportunities to differentiate your brand effectively.
Goal-Driven Action Plan
A step-by-step roadmap with clearly defined milestones, timelines, and responsibilities to ensure smooth implementation and measurable progress.
Key Performance Indicators (KPIs) Framework
A tailored set of performance metrics to track progress, assess impact, and refine strategies for continuous improvement.
Stakeholder Presentation
A professionally designed presentation summarising the strategy, insights, and action plan to ensure alignment with key stakeholders.
Implementation Guidance Document
A practical guide with best practices, tools, and recommendations to facilitate effective execution of the strategy.

Skills and tools

Marketing Strategist

Business Strategist