Logos, branding packages and all important brand guidelines.

Bryony Rawson

Starting at

/hr

About this service

Summary

BryteSpark provide expert freelance services to help your organisation thrive. Whether you’re looking to elevate your marketing strategy, strengthen your brand identity, or create compelling communications, welcome to tailored solutions that meet your unique needs.

Process

Phase 1: Discovery & Research

Client Consultation & Briefing – Discuss business goals, brand personality, target audience, and design preferences.

Market & Competitor Analysis – Research industry trends and competitor branding to ensure differentiation.

Mood Board & Inspiration Gathering – Collect visual references to define the brand’s aesthetic direction.

Phase 2: Concept Development

Initial Sketches & Ideas – Create rough logo concepts based on the brand’s identity and values.

Concept Refinement & Digital Drafts – Select the strongest concepts and develop them into polished digital versions.

Presentation of Logo Concepts – Provide multiple logo options with mockups for real-world application.

Phase 3: Client Feedback & Revisions

Client Review & Selection – Gather feedback on initial concepts and refine the preferred design.

Revisions & Final Adjustments – Make necessary tweaks to colour, typography, and layout based on client input.

Phase 4: Branding Assets & Guidelines

Final Logo Design & Variations – Prepare the chosen logo in various formats (colour, monochrome, stacked, horizontal, etc.).

Brand Colour Palette & Typography – Define brand colours and font selections for consistent visual identity.

Supporting Visual Elements (if included) – Design icons, patterns, or branded graphics as needed.

Brand Guidelines Creation – Develop a detailed document with logo usage rules, colour codes, typography, and branding dos and don’ts.

Phase 5: Delivery & Implementation Support

Final File Package Delivery – Provide all logo and branding assets in multiple file formats (AI, EPS, PNG, JPG, SVG, PDF).

Stationery & Social Media Assets (if included) – Deliver business card designs, social media profile images, and favicons.

Final Review & Brand Implementation Guidance – Offer recommendations on using the branding consistently across different platforms.

What's included

Primary logo design
A custom-designed logo that reflects the brand’s identity, values, and target audience.
Logo variations
Different versions of the primary logo, including: Full-colour version Black and white/monochrome version Simplified/icon-only version Horizontal and vertical layouts (if applicable)
Brand colour palette
A carefully curated and accessibility approved selection of brand colours with HEX, RGB, and CMYK codes for consistency across digital and print materials.
Typography & font selection
Recommended brand fonts for headings, body text, and accents, ensuring a cohesive visual identity.
Brand icons & supporting graphics (if included)
Custom iconography or visual elements that complement the logo and branding.
Brand guidelines document
A comprehensive guide outlining logo usage rules, colour codes, typography, and dos and don’ts to maintain brand consistency.
Social media & favicon assets (if included)
Optimised logo versions for profile pictures, cover images, and favicons for consistent online branding.
Business card & stationery design (if included)
Custom-designed business cards, letterheads, and email signatures in line with the brand identity.
Mockups & brand visualisation (if included)
Real-world previews of how the brand identity would look on packaging, signage, merchandise, or marketing materials.