Marketing collateral, visually impactful print & digital assets

Bryony Rawson

Starting at

/hr

About this service

Summary

BryteSpark provide expert freelance services to help your organisation thrive. Whether you’re looking to elevate your marketing strategy, strengthen your brand identity, or create compelling communications, welcome to tailored solutions that meet your unique needs.

Process

Phase 1: Discovery & Planning

Client Consultation & Briefing – Discuss objectives, target audience, key messaging, preferred formats, and branding guidelines.

Content Collection – Gather required text, images, logos, brand elements, and any other assets needed for the design.

Market & Competitor Research – Analyse industry standards and best practices to ensure effective, high-impact materials.

Phase 2: Concept Development

Initial Design Concepts – Develop multiple layout and style options that align with the client’s branding and goals.

Typography, Colour, & Visual Selection – Apply brand colours, fonts, and supporting graphics to maintain consistency.

Content Structuring & Layout Design – Arrange text and imagery for readability, visual impact, and audience engagement.

Phase 3: Client Review & Revisions

Presentation of Initial Designs – Provide design mockups for client feedback and selection.

Revisions & Refinements – Adjust layout, colours, fonts, or messaging based on client feedback.

Final Approval – Ensure all elements align with the client’s vision and confirm the design before production.

Phase 4: Finalisation & Delivery

Preparation of Print-Ready Files – Optimise designs for high-quality printing, including proper resolution, bleed, and colour settings.

Creation of Digital-Friendly Versions (if applicable) – Provide web-optimised formats for online sharing.

Mockups & Usage Previews – Showcase how the materials will appear in real-world applications.

Phase 5: Handover & Implementation Support

Final File Delivery – Provide all necessary files.

Printing & Production Recommendations – Offer guidance on paper types, finishes, and printers (if required).

Ongoing Support (if included) – Assist with minor edits, resizing, or additional variations if needed.

What's included

Custom-Designed Marketing Materials
Professionally designed assets tailored to the client’s brand, including (as required): - Flyers - Brochures (bi-fold, tri-fold, multi-page magazines) - Posters - Business cards - Postcards - Event invitations - Impact reports - Merchandise - Digital assets for online promotion (social media graphics, email banners, web ads)
Print-Ready Files
High-resolution, industry-standard files formatted for professional printing (CMYK, 300dpi, with bleed where necessary).
Digital-Friendly Versions (if applicable)
Optimised digital versions of materials for online sharing, including interactive PDFs or mobile-friendly formats.
Branded Design Elements
Consistent application of brand colours, fonts, and logo to maintain visual identity across all materials.
Content Layout & Formatting
Clear, engaging structuring of text, images, and graphics for easy readability and maximum impact.
Stock Images & Icons (if included)
Professionally sourced stock images, illustrations, or icons that enhance the design and messaging.
Mockups & Visual Previews
Realistic mockups of materials to showcase how they will appear in print, digital, or real-world applications.
Guidance on Printing & Distribution
Recommendations for printing specifications, paper types, and distribution strategies to ensure materials reach the intended audience effectively.