Infographics & Data Visualisation, transforming complex data

Bryony Rawson

Starting at

$

50

/hr

About this service

Summary

Let's transform that complex data into eye-catching, easy-to-digest infographics for reports, social media, or presentations.
BryteSpark provide expert freelance services to help your organisation thrive. Whether you’re looking to elevate your marketing strategy, strengthen your brand identity, or create compelling communications, welcome to tailored solutions that meet your unique needs.

Process

Phase 1: Discovery & Planning
Client Consultation & Briefing – Discuss the purpose, target audience, key data points, and preferred style.
Data Collection & Analysis – Gather raw data, reports, or research findings to be transformed into visuals.
Infographic Structure Planning – Outline the flow of information, choosing the best format (timeline, comparison, statistics-based, etc.).
Branding & Style Alignment – Define the colour palette, typography, and visual tone to match brand identity.
Phase 2: Concept Development
Initial Wireframe & Layout – Sketch or digitally map out a basic structure of the infographic for feedback.
Selection of Charts & Visual Elements – Choose appropriate graphs, icons, and illustrations to enhance data clarity.
Phase 3: Design & Refinement
First Draft of Infographic – Create the initial design, integrating data, visuals, and branding elements.
Client Review & Feedback – Present the draft and gather input on accuracy, layout, and aesthetics.
Revisions & Adjustments – Modify based on feedback, ensuring readability, balance, and impact.
Final Approval – Confirm all elements align with client expectations before preparing final versions.
Phase 4: Finalisation & Delivery
Preparation of Multiple Format Versions – Optimise for print, web, social media, and presentations.
Mockups & Usage Previews – Provide visual previews of how the infographic will appear in different contexts.
Final File Handover – Deliver high-resolution and editable files in requested formats.
Phase 5: Implementation & Support (if included)
Printing & Publishing Guidance – Provide recommendations for print quality, dimensions, or digital distribution.
Future Updates & Adaptations (if needed) – Offer ongoing support for content updates or format adjustments.

What's included

  • Custom-Designed Infographic

    A visually engaging, easy-to-understand infographic that presents complex data in a clear, compelling format.

  • Social Media Adaptations (if included)

    - Optimised versions for various platforms (Instagram, LinkedIn, Facebook, X/Twitter) - Carousel or multi-slide formats for interactive posts - Square, landscape, or vertical formats as needed

  • Presentation-Friendly Version (if applicable)

    PowerPoint, Google Slides, or PDF version for easy inclusion in reports or talks

  • Data Accuracy & Formatting

    - Carefully structured information to ensure clarity and impact - Well-labelled charts, graphs, icons, and supporting visuals

  • Branded Design Elements

    Custom colour palette, typography, and logo integration to match the brand identity

  • Icons & Illustrations (if applicable)

    Custom or stock icons and graphics to enhance understanding and engagement

  • Interactive or Animated Version (if included)

    Simple animated infographic for digital engagement

  • Mockups & Visual Previews (if included)

    Realistic representations of how the infographic will appear in various applications (print, digital, social media)

  • Final Editable & Locked Files

    Client choice over deliverable outcome: - Editable versions for future updates - Flattened versions to ensure consistency and avoid unintended edits

Skills and tools

Graphic Designer

Infographic Designer

Content Writer

Adobe InDesign

Adobe Photoshop

Canva

Microsoft Excel

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