Design Essentials

Ovahiwa Thodi

(0)

Starting at

250

About this service

Summary

Who It's For: Ideal for businesses looking for standout design elements without the need for a comprehensive brand strategy. Perfect for those with a clear brand vision.

Process

ONBOARDING

Welcome aboard! Clients are ushered into a streamlined onboarding experience. Here, you receive access to your personalized Notion portal, the command center for your project. You'll be presented with a comprehensive brand proposal, sign a contract, and initiate the collaboration by making a 50% deposit, marking the official commencement of our creative journey together.

2. DISCOVERY

In the Discovery phase, we delve deep into defining your brand. You fill out a detailed Brand Discovery Questionnaire, providing essential insights. Our collaboration advances to a strategic brand call, where we unpack your answers, refining and defining crucial aspects of your brand. From this phase, I craft a comprehensive Brand Strategy Document, outlining your mission, vision, values, and target audience ( strategy only applicable for mini brand and full brand design packages). You're then presented with two distinct creative directions to choose from.

3. DESIGN

With your chosen creative direction, we move into the Design phase. Here, I meticulously bring your brand identity to life, incorporating visuals that resonate with your unique story. A presentation of the concept ensues, accompanied by a detailed explanation of each design choice. If needed, revisions are made, ensuring the final outcome aligns seamlessly with your vision and goals.

4. DELIVERY

Congratulations! In the Delivery phase, we sign off on the project, and you receive all necessary files along with comprehensive brand guidelines. Post-sign-off, I remain available for support and clarification for up to two weeks. Now equipped with your new brand, you're ready to confidently take on the world, leaving a lasting impression wherever your business ventures lead.

What's included

Mood Board and Creative Direction
2 mood boards with explanation and reasoning behind each option and clear design direction in terms of typography, color palette, illustrations, brand visuals etc
Full Logo Suite
Primary logo, secondary logo, brand mark/submark
Color Palette
Color palette based on color psychology and brand personality
Typography
Font pairings that complement the brand
Digital Mockups
Mockups that show the brand in action to assist in visualizing the final design
Brand Guidelines Document
Guidelines showing how to effectively use the different brand elements, such as appropriate and inappropriate logo, color, and type use. Essential in maintaining brand consistency
Final Files (EPS, PDF, PNG, JPG)
Final file formats
2 Rounds of Revisions
Revisions to ensure final outcome is exactly how you envisioned it!