What's included

• Mood Board and Creative Direction

  2 mood boards with explanation and reasoning behind each option and clear design direction in terms of typography, color palette, illustrations, brand visuals etc

• Full Logo Suite

  Primary logo, secondary logo, brand mark/submark

• Color Palette

  Color palette based on color psychology and brand personality

• Typography

  Font pairings that complement the brand

• Digital Mockups

  Mockups that show the brand in action to assist in visualizing the final design

• Brand Guidelines Document

  Guidelines showing how to effectively use the different brand elements, such as appropriate and inappropriate logo, color, and type use. Essential in maintaining brand consistency

• Final Files (EPS, PDF, PNG, JPG)

  Final file formats

• 2 Rounds of Revisions

  Revisions to ensure final outcome is exactly how you envisioned it!